Grillo’s Pickles, which saw plenty of fanfare with its primary sponsorship of Todd Gilliland and the No. 38 Front Row Motorsports team during the 2024 NASCAR Cup Series season, will return as a primary sponsorship partner for the driver as he transitions to the No. 34 Ford Mustang Dark Horse entry for Front Row Motorsports in 2025.
“We are excited to extend our partnership with Todd and Marissa Gilliland and Front Row Motorsports,” said Adam Kaufman, President and CEO, Grillo’s Pickles. “Todd and the Front Row Team have been amazing partners to encourage Grillo’s Pickles and NASCAR fans to Chill Out and Eat a Pickle. We can’t wait to go bigger and better with this program next year with a great slate of races.”
The green and white Grillo’s Pickles colors will return for another three-race stint as Gilliland’s primary sponsorship partner.
Pocono Raceway (June 22) will serve as the first race of the renewed partnership in 2025. Grillo’s will return for the Chicago Street Race (July 6) and the three-race deal will finish up at New Hampshire Motor Speedway (September 21) in the Playoffs.
Gilliland enjoyed the partnership with the company, which utilizes a 100-year-old family recipe, last year and is excited to carry their colors into the new season.
“I think everyone loves Grillo’s Pickles,” said Gilliland. “They debuted such an awesome scheme at New Hampshire and fell in love with the program. The Pickle Car has really taken a life of its own and I can see it becoming one of NASCAR’s most popular schemes. I really want to thank Grillo’s Pickles for becoming a bigger partner of our program in 2024 and now for 2025. Things are getting better and better with our team and the partners make it all possible.”
The 2024 campaign was the best season of the 24-year-old Gilliland’s young NASCAR Cup Series career. The third-generation NASCAR National Series racer scored four top-10 finishes, led 130 laps, recorded a 20.9 average finish, and finished 22nd in the NASCAR Cup Series championship standings.
