Search
Close this search box.

Partner

Mike Verlander Named Chief Operating Officer of RCR; Jennifer White Promoted to CMO

Richard Childress Racing has promoted both Mike Verlander and Jennifer White ahead of the 2024 NASCAR Cup Series season, marking a pair of key leadership hires designed to advance business operations. Photo Credit: Tyson Gifford, Racing America

share it
Facebook
Twitter
LinkedIn
Reddit

On Friday, Richard Childress Racing (RCR) announced a pair of key leadership appointments, which aim to bring the company to the next level and further strengthen its business operations.

Long-time motorsports executive Mike Verlander has been named the Chief Operating Officer (COO) of Richard Childress Racing. In this new position, Verlander will work alongside Richard Childress (Chairman and CEO) and Torrey Galida (President) to provide strategic direction and oversight in the day-to-day operations of the team.

Verlander comes to Richard Childress Racing with nearly two decades of experience in the motorsports industry, plus a pre-existing relationship with NASCAR Cup Series driver Kyle Busch, who drives the team’s No. 8 Chevrolet Camaro.

Before joining RCR, Verlander worked as the President and Chief Revenue Officer of Kyle Busch Companies, where he led Kyle Busch Motorsports and managed all personal and commercial revenue for the Busch family.

Over the years, Verlander has developed a reputation for delivering results and building strategic relationships with world-class brands. In his new position, Verlander joins a C-level suite that includes Jennifer White, who has recently been appointed Chief Marketing Officer of the organization.

Having spent 15 years with Richard Childress Racing, Jennifer White is the first woman in the history of the organization to hold the Chief Marketing Officer title. White most recently served as Senior Vice President of Marketing and Communications, and will continue to lead the team’s partnership marketing, communications, content, and licensing departments.

“Mike Verlander is a highly respected industry veteran who will bring a wealth of knowledge and industry experience to RCR as he helps us chart the course for the long-term future during a very dynamic time in our sport,” said Torrey Galida, president of RCR. “I’m excited for Mike to work with the leadership team in all aspects of our business operations and know that he will do a great job. I’d also like to congratulate Jennifer White on her new position as chief marketing officer for RCR. She has done an outstanding job setting the standard for our partners and building a strong team of marketing and communications professionals.”

In November, Richard Childress Racing announced a set of promotions among its leadership team, which elevated Andy Petree to Executive Vice President, while also promoting Justin Alexander and Eric Kominek into competition-based roles.

The 2024 NASCAR Cup Series campaign begins with the pre-season Busch Light Clash at the LA Memorial Coliseum, but the work has already started in the marketing department, with several new partners announced for Busch ahead of the upcoming season including Zone Premium Nicotine Patches and Rebel Bourbon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Austin Hill has been granted a Playoff Waiver by NASCAR following his suspension from last weekend's NASCAR Xfinity Series race at Iowa Speedway.
Austin Hill Granted Playoff Waiver By NASCAR; Remains Eligible for Xfinity Championship
Kaden Honeycutt will serve as the fill-in driver for the No. 52 Halmar Friesen Racing team for the remainder of the 2025 NASCAR Truck Series season beginning with next week's race at Richmond Raceway.
Kaden Honeycutt Named Interim Driver for Halmar Friesen Racing
_D3A6444
Honeycutt Release 'Just Business' Says Niece Motorsports GM Cody Efaw
Ty Dillon and Kaulig Racing have partnered with Sugarlands Field & Stream which will serve as a primary sponsor in the Fall race at Las Vegas Motor Speedway.
Sugarlands, Field & Stream Partnering with Ty Dillon, Kaulig at Las Vegas
Brad Keselowski had his best performance of the 2025 season as he finished third after sweeping the Stage Wins in the Iowa Corn 350 at Iowa Speedway.
Brad Keselowski Falls Short Of Iowa Victory, Finishes 3rd After Strong Day
Entry List for the 2025 Mission 176 at The Glen NASCAR Craftsman Truck Series race at Watkins Glen International.
Entry List: 2025 NCTS Mission 176 at Watkins Glen

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article