Katz Coffee, the official coffee provider of Spire Motorsports, will serve as the primary sponsor of Justin Haley and the No. 7 Chevrolet ZL1 in Sunday’s NASCAR Cup Series event at Texas Motor Speedway.
Founded in Texas and headquartered in Houston, Katz Coffee has been aiming for perfection in every cup since 2003. The company specializes in small-batch, custom roasting with a focus on sourcing the finest coffee beans from farmers around the world.
The Lone Star State’s largest specialty coffee roaster has served some of Houston’s highly-acclaimed chefs, restaurants, and coffeehouse owners for more than two decades.
“I’m excited for Katz Coffee to ride along with me at Texas Motor Speedway,” said Haley. “I’ve had a lot of great runs at Texas, so hopefully we can mix it up at the front of the field and compete for the win. Katz does a great job of fueling the men and women at Spire Motorsports with rich, great-tasting coffee both at the shop and at the track every weekend. I’m not going out on a limb when I say Spire Motorsports and Katz Coffee have the best coffee game in the sport.”
Haley scored a track-best third-place finish in the NASCAR Cup Series in November 2022, driving for Kaulig Racing, and has previously won a NASCAR Craftsman Truck Series at the intermediate racetrack.
The Winamac, Indiana-native has scored a single top-10 finish in the NASCAR Cup Series this season, driving for Spire Motorsports, which came at Homestead-Miami Speedway.
“We’re proud to celebrate another big moment in our partnership with Spire Motorsports by sponsoring Justin Haley’s car during his birthday week,” said Katz Coffee Owner Avi Katz. “It’s an exciting milestone for Katz Coffee, and we’re thrilled to fuel the drive for success both on and off the track. Here’s to a weekend powered by Liquid Love and full of momentum, fueled by Katz.”
In 154 starts in the NASCAR Cup Series, Haley has recorded one victory (the 2019 Coke Zero Sugar 400 at Daytona), five top-five finishes, and 17 top-10s, leading a grand total of 103 laps.
The Würth 400 presented by LIQUI MOLI will be televised on FS1 on Sunday, May 4 at 3:30 PM ET. Coverage will also be live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.
