Dorman Products, Inc. will continue its long-standing relationship with NASCAR Cup Series operation Spire Motorsports, serving as a primary sponsor for the June 22 event at Pocono Raceway.
The company, which provides professionals, enthusiasts, and owners with more freedom to fix motor vehicles, will serve as the primary sponsor of No. 7 Chevrolet in the event, driven by 26-year-old Justin Haley.
“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents,” said Steve Gisondi, Vice President of Marketing. “It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be part of incredible events like the Pocono race.”
Haley returned to Spire Motorsports for the 2025 NASCAR Cup Series campaign after spending the first portion of his career at NASCAR’s top level with the organization.
The Winamac, Indiana-native is the only race-winner for Spire Motorsports in the NASCAR Cup Series, capturing a victory in the 2019 Coke Zero Sugar 400 at Daytona International Speedway — in what was his second Cup Series start.
Through the opening 15 events of the 2025 campaign, Haley sits 29th-place in NASCAR Cup Series points on the strength of a single top-10 result, a tenth at Homestead-Miami Speedway.
Haley has made four career starts at NASCAR’s top level of Pocono, with a best finish of 21st coming in 2022 with Kaulig Racing. The driver has been paired with Spire Motorsports once at the 2.5-mile racetrack, finishing 27th in 2021.
“This is our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono,” said Justin Hall, Director of Marketing Communications for Dorman Products. “This race delivers top-tier brand exposure, and we’re excited to be a part of this year’s event with Spire.
Despite this partnership being five years old, Pocono will mark the first time that Dorman Products has served as the primary sponsor for a NASCAR Cup Series event with Spire Motorsports.
The Great American Getaway 400 Presented by VISITPA.COM is set to take place on Sunday, June 22 at 2:00 PM ET on Prime Video, SiriusXM NASCAR Radio, and the Motor Racing Network (MRN).
