Joe Gibbs Racing (JGR) has partnered with menswear label, COOFANDY, which will see the brand serve as the primary sponsor for Christopher Bell and the No. 20 Toyota Camry XSE in the NASCAR Cup Series Playoffs event at Martinsville Speedway on October 26.
“We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have an outfit to help inspire confidence for any occasion, and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.”
The collaboration marks a landmark deal for the brand and the athlete, blending fashion and sport in a shared mission to inspire confidence, personal expression, and style.
It also introduces COOFANDY’s “Dress the Win” campaign, built on the belief that every victory deserves the perfect outfit, encouraging men to express their individually with confidence and charm.
“I’m excited for our partnership with the COOFANDY brand,” said Christopher Bell, driver of the Joe Gibbs Racing No. 20 Toyota. “Being confident is definitely an important part of being successful on the racetrack, and COOFANDY’s Dress The Win campaign encourages confidence in men for every one of life’s important moments.”
As part of the agreement with COOFANDY, Bell will serve as a global ambassador for the brand, which was founded in 2015 and built on the simple yet meaningful idea that every man has the right to wear confidence.
Since its debut, COOFANDY has been known for pieces that strike a balance between modern edge and classic appeal, from breathable summer shirts and crisp linen sets to lightweight blazers perfect for day-to-night transitions.
Currently in his sixth full-time campaign in the NASCAR Cup Series, Bell has collected three points-paying victories this season at Atlanta, Circuit of The Americas (COTA), and Phoenix, as well as a victory in the $1 million-to-win NASCAR All-Star Race at North Wilkesboro.
