Choice Privileges is back as a primary sponsorship partner of Trackhouse Racing during the 2025 NASCAR Cup Series season, and the brand has expanded its footprint within the race team to include primary sponsorship of Ross Chastain along with Daniel Suarez, who it supported a season ago.
Chastain will kick off the 2025 primary sponsorship schedule for Choice Privileges at Martinsville Speedway on Sunday, March 30. Suarez will then carry the brand at Kansas Speedway on May 11, World Wide Technology Raceway at Gateway on September 7, and the Charlotte Motor Speedway ROVAL on October 7.
As part of the partnership, Trackhouse Racing experiences, including exclusive tours of the team transporter, and pit road meet-and-greets with the drivers, for Choice Hotels International Elite Members will continue.
Members with Elite Status can earn points through stays at Choice-branded hotels through the Choice Privileges Mastercard and Choice Privileges Select Mastercard, which can be redeemed for special experiences and rewards, including at-track rewards pertaining to the Trackhouse Racing team during each race of the 2025 NASCAR Cup Series season.
“As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories,” said Nandika Suri, Vice President, Loyalty, Co-brand Credit Card and Partnerships at Choice Hotels International. “There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.”
Trackhouse Racing team owner Justin Marks is elated to continue the partnership with Choice Privileges in 2025.
“We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base,” said Marks. “We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.”
Through the opening three races of the 2025 NASCAR Cup Series season, Chastain sits 20th in the NASCAR Cup Series championship standings while Suarez is 29th. Both drivers will look to trend back forward in this weekend’s Shriners Children’s 500 at Phoenix Raceway.
