Caymus Vineyards, an iconic wine producer, is set to partner with Cole Custer and NASCAR Cup Series organization Haas Factory Team for the 2025 season, the team announced on Thursday.
The family-owned and operated winery will feature Bonanza, its well-known California Cabernet Sauvignon, on the No. 41 Ford Mustang Dark Horse in multiple NASCAR Cup Series events throughout the season.
The partnership marks the 12th season of NASCAR involvement and its third with Haas Factory Team (the last two of which were as part of the now-defunct Stewart-Haas Racing).
Bonanza Cabernet was created by Chuck Wagner of Caymus Vineyards, with the wine’s name inspired by the “bonanza” of the great state of California, home to diverse vineyard land where delicious Cabernet can be produced.
“We’re proud to partner with Haas Factory Team, and we’re excited to have Bonanza Cabernet ride along with 2023 NASCAR Xfinity Series Champion Cole Custer as he makes his return to the Cup Series,” said Karen Perry, Executive Vice President of Caymus Vineyards. “Gene Haas has his own heralded track record, and his ongoing commitment to putting quality race teams on the track in both Formula One and NASCAR makes him a great partner for our winery. What excites us most is the pursuit of excellence – whether in winemaking or on the track. We look forward to continuing to engage racing’s most passionate fanbase with Bonanza Cabernet.”
The popular brand will adorn the No. 41 Ford Mustang Dark Horse at Circuit of The Americas (March 2) and Las Vegas Motor Speedway (October 12). The sponsorship will also ensure the branding is displayed on the lower rear quarter panel and the driver’s firesuit.
“Caymus Vineyards and the Wagner family have a long history in NASCAR, and we have a shared passion for excellence, making them the ideal partner for our team,” Custer said. “Caymus makes exceptional wines under a range of labels, and Haas Factory Team is dedicated to building competitive racecars. I’m excited to have them on board, and I look forward to driving the No. 41 Bonanza Cabernet Ford Mustang at Circuit of the Americas in March and at Las Vegas Motor Speedway in October.”
The first race for the No. 41 Bonanza Cabernet Ford Mustang will be at Circuit of The Americas on March 2 at 3:30 PM ET. Coverage will be on FOX, PRN, and SiriusXM NASCAR Radio.
