Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports for five NASCAR Cup Series events, the organization announced on Tuesday.
While the partnership is brand-new to Front Row Motorsports (FRM), this is the second season that Beef-a-Roo has partnered with Gragson, initially joining the Las Vegas, Nevada-native at Stewart-Haas Racing in 2024.
The green and white colors of Beef-a-Roo will make its first appearance of the 2025 NASCAR Cup Series campaign in Sunday’s Pennzoil 400 at Las Vegas Motor Speedway.
A beloved midwestern fast-casual restaurant brand, Beef-a-Roo will also return for events at Homestead-Miami Speedway (March 23), Darlington Raceway (April 6), WWT Raceway (September 7), and Kansas Speedway (September 28).
“The Beef-a-Roo team is excited to join Noah Gragson as he begins this new chapter with Front Row Motorsports,” said Sherry Elbow, Chief Marketing Officer of Beef-a-Roo. “We look forward to seeing Noah and our famously delicious burger flying around the speedway, bringing excitement to fans both on and off the track.”
In addition to the five-race primary partnership, Beef-a-Roo will host a six-city show car program at local restaurant locations near Texas Motor Speedway, Kansas Speedway, Nashville Superspeedway, Michigan International Speedway, Indianapolis Motor Speedway, and World Wide Technology Raceway.
“We’re thrilled to welcome Beef-a-Roo as the official burger fast-casual restaurant of Front Row Motorsports,” said Bob Jenkins. ” We look forward to working together to grow brand awareness nationwide through a multi-faceted marketing approach, utilizing Noah Gragson and the No. 4 car to connect with fans.”
Starting in April, visit your local Beef-a-Roo to get the special Noah Gragson-inspired burger. Gragson’s “Nacho Burger” features a premium beef patty with lettuce, tomato onion, tortilla chips, jalapenos, and taco sauce, all drizzled with melted cheddar cheese.
The Pennzoil 400 at Las Vegas Motor Speedway is scheduled to take place on Sunday, March 16 at 3:30 PM ET on FS1, PRN, and SiriusXM NASCAR Radio Channel 90.
