On Friday afternoon, Richard Childress Racing made the announcement of an anchor primary sponsorship partner for Austin Dillon and the No. 3 NASCAR Cup Series team ahead of the start of the 2025 NASCAR Cup Series season.
Bass Pro Shops and Winchester will serve as co-primary sponsorship partners for a 17-race slate on the No. 3 Chevrolet during the upcoming season.
“We’re proud to have the Winchester team join us to salute the sportsmen and women of America on the legendary No. 3 RCR car,” said noted conservationist and Bass Pro Shops founder Johnny Morris. “We’re all very grateful to our longtime friends, Richard Childress and his grandson Austin Dillon, for their ongoing support of conservation and for being terrific ambassadors for our company and the traditions of hunting, fishing and conservation in America.”
For RCR, Friday’s announcement was the continuation of a great friendship.
“Johnny Morris is not only a good friend, but one of the greatest conservationists of our lifetime,” said Richard Childress, chairman and chief executive officer of Richard Childress Racing. “Bass Pro Shops has been a longtime supporter of RCR and Austin, and we are excited to have Winchester join the fold this season on the No. 3 car. Everyone in this great country has the opportunity to enjoy the beautiful outdoors, making memories that you’ll never forget. Together we will continue to spread the mission of conservation to ensure future generations have that same ability.”
Dillon, the grandson of Childress who has five career NASCAR Cup Series wins, is likewise thankful for the impactful partnership he and his team have had with Bass Pro Shops over the years.
“Bass Pro Shops has supported me throughout every step of my career, and to have Winchester aboard our No. 3 Chevrolet this season will be a special addition,” said Dillon, driver of the No. 3 Bass Pro Shops/Winchester Chevrolet. “I remember hunting my first deer on my grandfather’s lap at the at the age of seven. Now, I’m able to experience the outdoors with my family and children, and pass down the American values of hunting, fishing, and supporting conservation.”
Dillon, 34, has made the NASCAR Cup Series Playoffs five times over his 11-year NASCAR Cup Series career, but he has been shut out from the Playoffs in each of the last two seasons. Dillon will look to get back on track in 2025 with a heavy dose of Bass Pro Shops paint schemes on track and a new crew chief — Richard Boswell II — on the pit box.
