Autodesk, which previously served as a primary sponsorship partner of Stewart-Haas Racing, will serve as a two-race primary sponsorship partner for Haas Factory Team and its NASCAR Cup Series driver Cole Custer in 2025.
The partnership will kick off this weekend at Homestead-Miami Speedway, and the Autodesk colors will also be featured on the No. 41 Ford Mustang Dark Horse at Sonoma Raceway on July 13.
Custer carried the Autodesk logos on his cars in the NASCAR Cup Series from 2020 to 2022, as well as in the NASCAR Xfinity Series from 2018 to 2019, and again a season ago. Custer’s best NASCAR Cup Series finish with an Autodesk-sponsored car was a fifth-place effort in the 2020 Brickyard 400 at Indianapolis Motor Speedway.
The racer captured the victory in the 2018 NASCAR Xfinity Series event at Texas Motor Speedway with Autodesk as his primary sponsorship partner.
Custer has had a rough start to the 2025 NASCAR Cup Series season with his Haas Factory Team organization. Through the opening five races, Custer sits 35th in the championship standings, and he has a best finish of 21st, which he achieved in the season-opening Daytona 500.
Through 122 career starts in the NASCAR Cup Series, Custer has one victory, which came at Kentucky Speedway in 2020, and the 27-year-old has also recorded two top-five finishes and 12 top-10s. Custer, a 15-time race winner in NASCAR Xfinity Series competition, also collected the NASCAR Xfinity Series championship in 2023, and he has finished runner-up in the NASCAR Xfinity Series championship standings three times (2018, 2019, and 2024).
Prior to moving to the NASCAR Xfinity Series full-time in 2017, Custer collected two victories in the NASCAR Craftsman Truck Series in 42 starts between 2014 and 2016.
After Stewart-Haas Racing made the decision to close its doors following the 2024 season, team co-owner Gene Haas opted to utilize one of the four Team Charters from Stewart-Haas Racing on his own new No. 41 Haas Factory Team entry for the 2025 season.
