Amazon’s Prime Video is joining forces with the most successful organization in NASCAR Cup Series history.
The popular streaming service has inked a three-year agreement with Hendrick Motorsports, which will see the infamous blue and white colors displayed on Chase Elliott’s No. 9 Chevrolet in three NASCAR Cup Series events annually through 2027.
A relationship built for the fast lane! Proud to team up with @SportsonPrime in 2025.
? https://t.co/Eknut3AyON pic.twitter.com/JFsgHRLHso
— Hendrick Motorsports (@TeamHendrick) January 8, 2025
In 2025, the No. 9 Prime Video Chevrolet will debut at Talladega Superspeedway on April 27, before returning to the track at Kansas Speedway on May 11 and the NASCAR All-Star Race at North Wilkesboro Speedway on May 18.
Prime Video’s three races of primary sponsorship will lead directly into the streamer’s history-making five-race NASCAR Cup Series broadcast slate, which begins with the Coca-Cola 600 on Memorial Day Weekend (May 25).
“We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action as we approach our streaming debut.”
In addition to exclusively streaming five races to conclude the first half of the NASCAR Cup Series campaign, Prime Video will also have exclusive coverage of practice and qualifying throughout the first half of the season (excluding the Busch Light Clash, Duel at Daytona, Daytona 500, and the All-Star Race.
“Welcoming Prime Video to our team is a proud moment,” said Rick Hendrick, owner of Hendrick Motorsports. “They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.”
Elliott is a 19-time winner in the NASCAR Cup Series and has won the NMPA Most Popular Driver Award in each of the last seven seasons. Last year, the Dawsonville, Georgia-native collected his eighth playoff berth by virtue of winning at Texas Motor Speedway.
“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team,” Elliott said. “They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”
