Bass Pro Shops and Winchester are continuing their long-standing relationship with Richard Childress Racing (RCR), serving as the anchor partners for Austin Dillon and the No. 3 Chevrolet Camaro ZL1 in the NASCAR Cup Series for 2026.
“Bass Pro Shops is thrilled to continue our longstanding relationship with our friends and passionate outdoorsmen Richard Childress and Austin Dillon,” said Johnny Morris, founder of Bass Pro Shops. “They have been steadfast supporters of hunting, fishing, and conservation in America. We’re proud to work with the Winchester team to salute the sportsmen and women in America and highlight our passion for American patriotism and conservation efforts on the legendary No. 3 RCR car.”
A long-time supporter of motorsports, Bass Pro Shops first began its association with the championship-winning team in 1998 with the No. 3 GM Goodwrench Chevrolet made famous by seven-time NASCAR Cup Series champion Dale Earnhardt.
Notably, Bass Pro Shops has been a partner of Austin Dillon, the grandson of RCR team owner Richard Childress, for the entirety of his career, including his most-recent victory last August at Richmond Raceway.
In 2025, Bass Pro Shops partnered up with Winchester, the American Legend, to sponsor Dillon and the No. 3 Chevrolet in multiple NASCAR Cup Series events. The two legendary brands will once again adorn the Richard Childress Racing Chevrolet throughout the 2026 NASCAR Cup Series campaign.
“For more than a century, Winchester has stood as an enduring symbol of American craftsmanship, freedom, and responsibility,” said Brett Flaughter, President of Winchester Ammunition. “Our legacy is rooted in supporting the shooting sports, responsible hunting, and conservation efforts that protect our nation’s outdoor traditions for future generations, while proudly supplying small-caliber ammunition to the U.S. Military. Our partnership on the No. 3 car reflects our shared commitment to patriotism and conservation. We’re proud to work once again alongside Bass Pro Shops and Richard Childress Racing to promote our rich heritage to race fans.”
The 2026 NASCAR Cup Series campaign will mark the 13th full season for Dillon at NASCAR’s top level, during all of which he has piloted the iconic No. 3 Chevrolet for Richard Childress Racing. In 444 starts, Dillon has six wins, 24 top-fives, 85 top-10s, and six pole positions.
“Johnny Morris is one of the most influential conservation leaders of our time,” said Childress, Chairman and Chief Executive Officer of Richard Childress Racing. “Bass Pro Shops has been a valued friend and partner of RCR and Austin for many years, and we are proud to continue to work with them to highlight our shared values. We’re excited also to continue building on the strong foundation that began last year with Winchester. This is a natural pairing rooted in a mutual dedication to conservation efforts and promoting our outdoor heritage for future generations.”
The Cook Out Clash at Bowman Gray Stadium will begin the 2026 season for the NASCAR Cup Series. The event, considered a home race for Dillon and Richard Childress Racing, will take place on Sunday, February 1 at 8:00 PM ET on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
