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Toni Breidinger Returns to TRICON Garage for Daytona; Forges Partnership with CELSIUS

Toni Breidinger will pilot the No. 1 Toyota Tundra TRD Pro in the NASCAR Truck Series season-opener at Daytona, as part of a new relationship with CELSIUS. Photo Credit: Nigel Kinrade, LAT, Courtesy of Toyota Racing

Toni Breidinger, a long-time competitor in the ARCA Menards Series, is poised to kickstart the 2024 NASCAR campaign with an action-packed schedule at Daytona International Speedway in February.

Alongside a full-time ARCA Menards Series campaign for Venturini Motorsports, Breidinger will compete in the NASCAR Craftsman Truck Series race at the 2.5-mile superspeedway, returning to the driver’s seat of the No. 1 Toyota Tundra TRD Pro for TRICON Garage.

As part of a new endorsement deal with the 24-year-old driver, CELSIUS, a better-for-you alternative to sugary energy drinks, will serve as the primary sponsor of Breidinger’s entry into the Fresh from Florida 250.

CELSIUS is continuing to grow its presence in the NASCAR space, adding Breidinger to a talent roster that includes Corey LaJoie and AJ Allmendinger, as well as sponsorship of organizations like Kaulig Racing and SS GreenLight Racing.

“CELSIUS has been my go-to source for pre-race energy for years,” Breidinger said in a press release announcing the partnership. “I’m grateful for CELSIUS’ long-term commitment to motorsports and for being an essential part of my 2024 race season.”

In addition to the brand’s sponsorship of Breidinger in the NASCAR Truck Series event at Daytona, CELIUS will serve as the primary marketing partner for the California native’s ARCA Menards Series entry at Daytona while taking on an associate sponsorship role for the remaining 19 events.

Breidinger is one of the most followed drivers on social media in NASCAR, with a combined five million-plus followers. Outside of racing, Breidinger is a successful model who has been featured in campaigns for Victoria’s Secret, Aritzia, GAP, and FP Movement.

In 2023, CELSIUS served as the primary marketing partner of the No. 1 Toyota Tundra TRD Pro in the season-opener at Daytona, recording a finish of 15th place with Jason White.

TRICON Garage, with the addition of Breidinger, has now confirmed its five-truck lineup for the season-opener at Daytona, with the 24-year-old joining full-time pilots Dean Thompson, Corey Heim, Tanner Gray, and Taylor Gray.

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