IROC Holdings, LLC, and General Motors announced on Wednesday that Chevrolet has become the official presenting sponsor of IROC.
General Motors and IROC, which have been synonymous with each other since the inaugural IROC Racing season in 1974, will continue to build on their longstanding relationship with the new iteration of IROC, which was reborn in 2024 as NASCAR Hall of Famer Ray Evernham and venture capitalist Rob Kauffman joined forces to acquire the dormant IROC brand.
“We are thrilled to welcome Chevrolet as our presenting sponsor for IROC,” said Ray Evernham, Co-Principal of IROC Holdings. “Chevrolet has not only played a key role in my own personal career, but they’ve been a vital part of IROC’s history, too. Rob [Kauffman, co-principal] and I have had a lot of fun bringing the IROC brand back to life, and to now have our friends at Chevrolet and General Motors involved makes it even more exciting.”
From 1974 until 1989, Chevrolet fielded Camaros in the International Race of Champions. After a seven-year absence, General Motors returned as the manufacturer for the IROC Series in 1996 with the Pontiac Firebird.
Chevrolet is beyond proud to rejoin the reborn IROC.
“Chevrolet is proud of our long and rich history with IROC, which dates back more than half a century, and honored to be the presenting sponsor,” said Todd Christensen, Director of Chevrolet Motorsports Marketing. “We look forward to seeing the stars and cars back on track in a revitalized IROC.”
After Evernham and Kauffman acquired the brand, IROC returned to the race track with a reunion event at Lime Rock Park in July 2024, and IROC hosted its first on-track competition since 2006 with the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca in August 2025.
After the successful events that IROC has enjoyed, and the new partnership with Chevrolet, Evernham feels the foundation is being built for IROC to continue moving forward for years to come.
“The excitement from fans and drivers around the revival of the IROC brand has been incredible, and Chevrolet’s commitment only reinforces that we’re building something truly special,” said Evernham.
