Rheem, a long-time sponsor in the NASCAR Cup Series, is set to continue its relationship with Christopher Bell and Joe Gibbs Racing in 2024, the organization officially announced on Wednesday.
The company, which first joined forces with the championship-winning organization during the 2018 NASCAR Xfinity Series campaign, will serve as a 14-race primary sponsor of the No. 20 Toyota Camry XSE in 2024, starting at Phoenix Raceway in March.
? UNVEIL ?
Check out @CBellRacing’s 2024 Rheem Toyota Camry scheme ? The @rheemracing No. 20 will hit the NASCAR track starting at Phoenix in March. Let’s gooooo! #RheemRacing #joegibbsracing #toyotaracing pic.twitter.com/PaJHiaWdr5
— Joe Gibbs Racing (@JoeGibbsRacing) January 17, 2024
Bell, who has qualified for the ‘Championship 4’ in each of the last two seasons, will debut the newly-designed Rheem Toyota Camry in the fourth event of the season, which contrary to previous seasons, is now primarily black and white, with red accents.
The paint scheme will return to the NASCAR Cup Series action in April at Texas Motor Speedway, before tackling events at Charlotte (May 26), Sonoma (June 9), Iowa (June 16), New Hampshire (June 23), Pocono (July 14), Indianapolis (July 21), Michigan (August 18), Darlington (September 1), Atlanta (September 8), Kansas (September 29), Las Vegas (October 20), and Homestead (October 27).
The Norman, Oklahoma-native has been partnered with Rheem in the NASCAR Cup Series since his rookie season with Leavine Family Racing. In just his second race with Joe Gibbs Racing, Bell captured his first career victory, which was also the first race for Rheem as primary sponsor of the No. 20 Toyota Camry.
Since then, the partnership has seen a great deal of success at NASCAR’s top-level, scoring a total of three victories in three full-time seasons competing in a Joe Gibbs Racing entry, which include a pair of ‘Championship 4’ appearances.
