Twang, the creators of the original Beer Salt, and premium flavored salt, sugar, and spice blends, will serve as the primary sponsor for Spencer Boyd and the No. 12 Young’s Motorsports Chevrolet Silverado at Bristol Motor Speedway.
The partnership will also see the brand serve as an associate sponsor for the remaining events on the 2023 NASCAR Craftsman Truck Series schedule.
“I love bringing new sponsors to our sport,” said a smiling Boyd. “This is such an iconic brand in Texas and I’m super excited to be part of their rollout to Walmart so the rest of America can taste it! The team over at Twang is amazing. They are going to love the race at the Last Great Coliseum and chances are we’ll all have some fun that weekend.”
Founded in 1986, Twang has been adding fun and flavor to the lives of millions with its premium flavored beer salts, michelada mixes, and cocktail rimmer blends, thanks to the Treviño family of San Antonio.
“We’re revving up for an electrifying partnership with Spencer in the NASCAR Craftsman Truck Series Season,” said Edmundo Macias, Director of Marketing of Twang. “Just like the fast-paced action on the track, Twang’s flavorful offerings bring joy and excitement to food and drink enthusiasts nationwide. This collaboration perfectly aligns with our upcoming expansion into 3,500 Walmart stores across the country with our Lime & Lemon-Lime Beer Salt, and we’re eager to amplify our presence in the hearts of NASCAR fans.”
The partnership between Boyd and Twang goes beyond the racetrack, as well, as the company will engage fans through unique experiences and giveaways.
Fans will have the opportunity to sample Twang’s wide array of products, adding a dash of flavor to their NASCAR experience. Additionally, the company will take part in e-blast giveaways, offering fans the chance to win exclusive prizes and immerse themselves in a world of flavor with Twang.
