Wednesday, September 27, 2023

CW Inks Seven-Year Deal for Xfinity Series Broadcast Rights Starting in 2025

The CW will exclusively air the NASCAR Xfinity Series starting in 2025, with a deal that will see all 33 races on broadcast television through 2031. Photo Credit: Craig White,

The CW Network is set to become the exclusive home to the NASCAR Xfinity Series, as part of a seven-year agreement that will see the network broadcast all 33 events, along with practice and qualifying sessions, through 2031.

Starting in 2025, for the first time in the history of the second-tier series, the Xfinity Series events will be available on free, over-the-air broadcast television with additional content available through The CW’s digital platforms.

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All NASCAR Xfinity Series events and ancillary content will be fully produced by the Emmy Award-winning NASCAR Productions group, in close collaboration with The CW Network.

“Landing the NASCAR Xfinity Series is a game change for The CW and our CW Sports division and represents another important building block in our programming strategy,” said Dennis Miller, President of The CW. “Live sports are the most-watched television content and with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans. The CW has quickly become a destination for sports, as the NASCAR Xfinity Series grows our growing slate of sports programming, including INSIDE THE NFL, ACC college football and basketball, LIV Golf, and the motorsports documentary series 100 DAYS TO INDY. Beginning in 2025, The CW will have 48 weekends per year of live sports programming. With ubiquitous distribution across one of the nation’s five major broadcast networks, NASCAR Xfinity Series races on The CW will deliver more access for fans and far more revenue opportunities for The CW and its affiliates.”

Largely comprised of NASCAR’s younger, up-and-coming talent, the NASCAR Xfinity Series features the sport’s future superstars competing side-by-side against some of NASCAR’s biggest names – many of which have earned their stripes in the series in some form or fashion.

The series visits the majority of the same markets as the NASCAR Cup Series, like Chicago, Indianapolis, Los Angeles, and Miami, while also visiting a couple of unique places like Portland, and Wisconsin.

“CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television and we are thrilled for the opportunity to partner with them,” said Brian Herbst, NASCAR Senior Vice President of Media and Productions. “With more than one million viewers tuning in each week to see NASCAR’s future stars battle some of its biggest names at our most legendary tracks, NASCAR Xfinity Series consistently delivers the moments that excite current fans and create new fans of our great sport.”

On average, the NASCAR Xfinity Series draws about one-million viewers per event, historically airing on a combination of cable and broadcast television but will now be entirely and exclusively distributed on broadcast television. The NASCAR Xfinity Series agreement with The CW underscores recent trends in which major sports properties have prioritized broadcast television to ensure the widest reach for their fan base and industry.

“Nexstar is already NASCAR’s third-largest broadcast partner, carrying NASCAR Cup and Xfinity Series races across its FOX and NBC affiliates, and has a deep understanding of NASCAR’s value,” said Andy Alford, President of Nexstar’s Broadcasting Division. “NASCAR’s loyal and passionate fan base and adrenaline-fueled races will provide CW stations with highly valuable live sports content that can deliver big audiences. These exciting events resonate in our local markets and with a local Nexstar station within driving distance of each and every NASCAR market, we are uniquely suited to drive attendance, viewership, and revenues through local coverage, fan engagement, promotion, and value-added marketing solutions for advertisers and brands.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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  1. More bad news for Canadian NASCAR fans, particularily Xfinity fans. I never heard of CW network, and when I go there to see what it is, I am blocked… Ahh well…

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