Benebone, a leading USA brand of durable chew toys for dogs, has partnered with Michael McDowell, Zane Smith, and Front Row Motorsports ahead of the upcoming NASCAR National Series weekend at Pocono Raceway.
The company will serve as a primary sponsor of McDowell’s No. 34 Ford Mustang in the NASCAR Cup Series Pocono 400, while also being an associate partner of Zane Smith’s No. 38 Ford F-150 in the NASCAR Craftsman Truck Series CNC Brakleen 150.
For both McDowell and Smith, the partnership with benebone is an authentic connection, as both have dogs featured in their family unit. Smith and his fiancé have a Golden Retriever Roxy and a French Bulldog named Kygo. McDowell’s family has a white Labrador named Willow.
“It’s always important to me that our partnerships are authentic and not forced,” said McDowell. “That is the case with Benebone. Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best USA-made products. That is what is so cool about this new relationship.”
Smith, a long-time customer of Benebone, agrees with McDowell: “I’ve always wanted a partner in my racing career who involved our dogs,” said Smith. “And we were already using Benebone chew toys. It has been Roxy’s favorite for a long time. I think it’s cool to have them come into NASCAR where there are so many families who have dogs and can really love and enjoy their products.”
The company’s involvement with Front Row Motorsports at Pocono Raceway will mark Benebone’s first foray into NASCAR, but the brand is aware of the passion that NASCAR fans have for the sport, and their dogs.
“We love the passion that the NASCAR community and fans show each and every weekend across the country,” said Nate Harceg, Benebone’s Chief Growth Officer. “Michael and Zane will be great ambassadors and help us connect with new and existing customers. We are all thrilled to join the sport, meet its fans, and can’t wait to race at Pocono.”
