Tuesday, May 30, 2023

David Gilliland Returning to Driver’s Seat at Charlotte; Driving TRICON Garage No. 1

David Gilliland TRICON Garage David Gilliland NASCAR Trucks TRICON Garage Charlotte David Gilliland Charlotte David Gilliland TRICON Garage
David Gilliland will return to the NASCAR Craftsman Truck Series in Friday’s North Carolina Education Lottery 200 at Charlotte, driving the No. 1 for TRICON Garage. PC: Rusty Jarrett | LAT Images | Courtesy of Toyota Racing

On Friday, David Gilliland will return to the driver’s seat in the NASCAR Craftsman Truck Series for the first time in two years, competing in the North Carolina Education Lottery 200 at Charlotte Motor Speedway.

Gilliland, a TRICON Garage partner, will be the latest driver to get behind the wheel of the organization’s No. 1 Toyota Tundra TRD Pro, as he returns to the organization’s home track in Charlotte, North Carolina.

Serial1 E-Bikes will serve as the primary partner in Gilliland’s return to racing in the NASCAR Craftsman Truck Series, with the company’s branding adorning the No. 1 Toyota Tundra.

“I’m beyond excited to get back into the driver’s seat and strap into our No. 1 Tundra TRD Pro,” said Gilliland. “It has been rewarding to step back and focus on growing our team and the transition back to Toyota, but of course, the racer in me missed being in the driver’s seat. I owe a huge thank you to Carl Ruedebusch, Dion Reif, and the Serial 1 Dealer Network for putting this together and making it possible for me to drive again at Charlotte.”

The company provides premium E-Bikes that are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bicycle.

“It was an easy decision for our Serial 1 team to decide to sponsor David when Carl brought us the opportunity; after all, it’s not every day you get the chance to be the primary sponsor of a Daytona 500 pole sitter such as David,” said Chairman and Chief Operating Officer Dion Reif. “We are excited to be working with TRICON Garage to showcase our Premium E-Bike brand as well as promote our growing nationwide network of E-Bike Dealers.”

Gilliland is the seventh driver to get behind the wheel of the No. 1 Toyota Tundra TRD Pro in 2023, a fifth entry for TRICON Garage, joining Jason White, Kaz Grala, Layne Riggs, William Sawalich, Toni Breidinger, and Bubba Wallace.

Jesse Love, who competes full-time in the ARCA Menards Series, will also contest a partial schedule in the entry, with his series debut coming at World Wide Technology Raceway in early June,

The No. 1 Toyota Tundra has scored a total of four top-10 finishes this season; two with Bubba Wallace at Darlington and North Wilkesboro, one with Kaz Grala at COTA, and one with William Sawalich at Martinsville.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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