Friday, June 2, 2023

McLaren Custom Grills Website Crashes After Piqued Interest from Talladega Victory

After a dramatic victory at Talladega for Kyle Busch, McLaren Custom Grills has seen an influx of traffic on their website, which has caused it to crash, likely as a result of an endorsement from the two-time NASCAR Cup Series champion.(Photo by Harold Hinson/HHP for Chevy Racing)

Sunday’s GEICO 500 at Talladega Superspeedway marked the beginning of a multi-race partnership between Kyle Busch, Richard Childress Racing, and McLaren Custom Grills, a Winnipeg, Canada-based BBQ company specializing in custom BBQ grills for sports fans.

So, it goes without saying, that when Kyle Busch parked his No. 8 Chevrolet Camaro at the start-finish line after winning Sunday’s 196-lap contest in spectacular fashion, interest was piqued about the two-time champion’s brand-new sponsor.

Even further than that, an endorsement from one of the most popular drivers in NASCAR, who has spent the last year as a hot-button topic after leaving Joe Gibbs Racing, will certainly make the phone ring off the handle.

“Just a great day for another new sponsor at [Richard Childress Racing] with McLaren Custom Grills,” Busch said on the frontstretch after the race. “If you ain’t got a custom grill yet, these McLarens are pretty bomb. You have to check them out.”

Well, it appears that the millions watching the GEICO 500 broadcast on FOX listened to Kyle Busch’s call-to-action and flooded the website of McLaren Custom Grills, which the company says caused its website to crash.

Posting to Instagram – while in victory lane, apparently – the company said: “Our website is currently down because of the overwhelming amount of interest. Don’t worry, we’re working on it and it will be back up in no time.”

Needless to say, the partnership between Busch and McLaren Custom Grills has gotten off to a fantastic start, not only with the victory, but with tons of exposure for a brand that has looked to enter the sports world through deals within NASCAR and the NBA.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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