Search
Close this search box.

Partner

Ryan Ellis Tweets His Way to Raising Cane’s Sponsorship at Talladega

Ryan Ellis Raising Cane's sponsorship Talladega 2023 NASCAR Xfinity Series Alpha Prime Racing
share it
Facebook
Twitter
LinkedIn
Reddit
Ryan Ellis Raising Cane's sponsorship Talladega 2023 NASCAR Xfinity Series Alpha Prime Racing
Ryan Ellis will carry sponsorship from Raising Cane’s Chicken Fingers at Talladega Superspeedway. Photo Credit: Alpha Prime Racing

Ryan Ellis has had a very unconventional NASCAR National Series career, which will see him compete in more than a half-season for the first time in his 12-year career this season. So, it makes sense that his latest primary sponsor partnership developed in an unconventional manner, as well.

Raising Cane’s Chicken Fingers, a fast-growing restaurant chain with more than 700 locations, will bring its red, yellow, and black colors to the No. 43 Alpha Prime Racing Chevrolet Camaro in this weekend’s Ag-Pro 300 at Talladega Superspeedway.

The paint scheme is awesome, and it was all only possible due to a decision by Ellis to Tweet a photo of his No. 43 Alpha Prime Racing team’s post-race meal following the March 4th race at Las Vegas Motor Speedway. Along with the photo, Ellis added the caption, “Sponsor us @raisingcanes.”

Ellis, 33, shot his shot and it paid off.

While it was his latest Cane’s tweet that initiated the conversation for the Talladega partnership, that March 4th tweet was not the first time that Ellis has mentioned the company on Twitter.

When Josh Bilicki landed a sponsorship with Sargento Cheese in August 2022 after running into some on-track signage from the company at Road America, Ellis joked by asking if anyone had any Chipotle or Raising Cane’s banners or signs near them.

Fast forward eight months, and Ellis was able to make the sponsorship with Raising Cane’s a reality. And for the Chicken Finger establishment, this marks its first attempt at plastering its logo on a 200-mile-per-hour billboard.

“Raising Cane’s is excited to make its NASCAR debut by sponsoring Ryan and the Alpha Prime Race Racing team at Talladega this season,” said Raising Cane’s Founder and CEO Todd Graves said in an Alpha Prime Racing press release. “We look forward to cheering Ryan on and seeing the Raising Cane’s ONE LOVE #43 racecar compete in front of thousands of fans at the iconic Talladega Superspeedway.”

For Ellis, who has put together partnerships with a lot of iconic brands so far in 2023, he just can’t believe that he continues to find ways to partner with brands that he actually is a fan of at his core. Ellis says he has had a longtime relationship with Raising Cane’s as a customer.

“Honestly, it’s pretty surreal talking about this,” said Ellis. “I’ve been a huge fan of Raising Cane’s since I first tried it a long time ago. They offer craveable chicken finger meals, and I’ve always been impressed by their speed and service. I listened to Todd Graves’ (Founder and CEO of Raising Cane’s) podcast with Theo Von, and it was so cool hearing his story and how Cane’s got its start. I know that NASCAR fans are customers of Raising Cane’s, and I hope that their love of the brand will continue to grow with Raising Cane’s entry into the sport.”

The love for Raising Cane’s isn’t limited to just Ellis, it seems as though the love for the marinated hand-battered chicken fingers, Texas toast, crinkle fries, and the iconic “Cane’s Sauce” extends to the entire team.

“Raising Cane’s is a beloved brand, and it is so exciting to see them on Ryan’s racecar,” said David Schildhouse, Vice President of Alpha Prime Racing. “Lunch at Raising Cane’s was a weekly tradition for me when I lived in Scottsdale and Las Vegas. We’re going to be hungry at Talladega, both for a victory and for some delicious Raising Cane’s chicken fingers.”

The No. 43 Raising Cane’s Chevrolet Camaro will take to the track in the Ag-Pro 300 at Talladega Superspeedway on Saturday, April 22nd and the race will be broadcast on FS1 with coverage kicking off at 4:00 PM ET.

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

RFK_Chip-Bowers-2025-09-16-9-e1758205070534
RFK Racing Appoints Chip Bowers as New Team President
Joe Gibbs Racing defers pit crew suspensions from Bristol Night Race to Kansas Speedway
Joe Gibbs Racing Defers Two-Race Suspension for Hamlin Pit Crew Members to Start at Kansas
Five non-Playoff drivers who could play Playoff spoiler by winning the Mobil 1 301 at New Hampshire Motor Speedway
Spoiler Alert: Five Non-Playoff Drivers Who Could Steal the Show at New Hampshire
Goodyear reveals the tire compounds for NASCAR Race weekend at New Hampshire Motor Speedway
Goodyear Bringing Tire Compound Used at Richmond to New Hampshire
Jeff Burton says NBC is not to blame for the NASCAR Playoff Format and that television doesn't dictate what format NASCAR uses.
Jeff Burton: TV Not to Blame for NASCAR's Playoff Format
DB_Bristol_truck_qual_enfinger
Jeff Stankiewicz, CR7 Motorsports Parting Ways

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article