Xfinity, which is entering its fourth year as the entitlement sponsor of the NASCAR Xfinity Series, announced a new partnership with 23XI Racing on Friday, which will see the brand become a primary sponsorship partner for Tyler Reddick in 2023.
According to the press release, Xfinity will adorn the No. 45 Toyota Camry in the upcoming NASCAR Cup Series event at Atlanta Motor Speedway.
“I’m excited to work with Xfinity in this new capacity as they partner with the No. 45 team and 23XI Racing,” Reddick said in the release. “The Xfinity Series has been such an integral and memorable part of my career, and I look forward to continuing to make memories throughout the Cup Series and having Xfinity support my journey in NASCAR.”
In addition to the primary sponsorship for Reddick, Xfinity will also work with 23XI Racing on other initiatives including Xfinity 10G network integration, Xfinity Rewards customer fan experiences such as Pit Box VIP access, driver meet-and-greet appearances, and more.
Reddick is entering his first NASCAR Cup Series season with 23XI Racing. In three seasons with Richard Childress Racing, Reddick scored a total of three NASCAR Cup Series wins, all of which came during the 2022 season.
Last July, 23XI Racing announced that they had acquired Reddick’s services for the 2024 NASCAR Cup Series season. But after injuries sustained by Kurt Busch, forced him into retirement from full-time competition, 23XI Racing opted to buy out Reddick’s contract with RCR so the driver could move to the team for 2023.
Reddick’s new teammate is also excited that the 23XI team has found a new partnership with Xfinity.
“The chance to work with Xfinity is great for the 23XI family,” Bubba Wallace said. “We look forward to opportunities where we can collaborate on initiatives that drive progress and innovation in the sport.”
Wallace returns to 23XI Racing for his third NASCAR Cup Series season with the organization. Wallace has scored two wins for the team.