AM Racing has reached a partnership with Lane Frost Brand, the organization announced on Friday.
With the partnership, the company will serve as a primary sponsor for Brett Moffitt and the No. 25 NASCAR Xfinity Series team for one race in 2023. And Lane Frost Brand will also be an associate partner for the team for the entirety of the season.
The brand will adorn the No. 25 Ford Mustang in the October 14th event at Las Vegas Motor Speedway.
“We are absolutely thrilled about joining AM Racing for our first foray in NASCAR,” Lane Frost Brand president Stetson Frost said in a press release. “We have been following the team very closely for the last couple of years through a mutual friend and now to connect the dots and to be a part of the organization’s first year in NASCAR Xfinity Series competition is a true blessing.
“We are proud to be partnered with a team with the values and cores that align with the Lane Frost Brand along with having a friendship with driver Brett Moffitt. We are excited to see our partnership grow throughout the season and especially look forward to our primary partnership with the team at Las Vegas Motor Speedway in October.”
The Lane Frost Brand is a family-owned company that offers apparel, cologne, perfume, and beef jerky. The brand was designed to honor the legacy of Lane Frost, an American cowboy and professional bull rider.
Frost was the focal point in the iconic film “8 Seconds.”
AM Racing, like Lane Frost Brand, is elated to have a partner that is aligned with its core values.
“We are very proud to welcome a family-owned entity like Lane Frost Brand to our partnership lineup in 2023,” said Cywinski. “Lane Frost Brand holds a lot of the same core values that we try to instill at AM Racing.
“Their addition to our growing list of marketing partners will fit nicely to our current roster and we look forward to seeing their name on our No. 25 AM Racing Ford Mustang all season, including their primary role at Las Vegas in the fall.”
AM Racing first announced its intentions to move to full-time NASCAR Xfinity Series racing on October 7, 2022. Moffitt was announced as the driver of the newly created AM Racing NASCAR Xfinity Series entry back on December 12th.
In addition to Lane Frost Brand, the No. 25 car will have sponsorships from AM Technical Solutions, The Rasmussen Group, and its subsidiaries Concrete Supply and JMT Trucking, as well as Destiny Homes.
AM Racing will feature a technical alliance with Stewart-Haas Racing, the team will utilize Roush Yates Engines.