Monday, November 27, 2023

SiriusXM to Partner with Christopher Bell, Tyler Reddick for Select Cup Events in 2023

SiriusXM Christopher Bell Joe Gibbs Racing Tyler Reddick 23XI Racing
SiriusXM will continue a long-term relationship with Toyota in NASCAR, sponsoring both Tyler Reddick and Christopher Bell in the NASCAR Cup Series for 2023. PC: Nigel Kinrade / LAT Images / Courtesy of Toyota Racing

SiriusXM, a long-time partner of Toyota Racing Development, announced on Wednesday that the company will serve as a multi-race primary sponsor of entries from both the manufacturer’s full-time teams in 2023.

The company will partner with Christopher Bell and Joe Gibbs Racing to adorn the No. 20 Toyota Camry TRD in back-to-back races at Auto Club Speedway (February) and Las Vegas Motor Speedway (March).

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“It’s great to represent a company like SiriusXM during the NASCAR Cup Series season,” said Bell. “SiriusXM NASCAR Radio is such an integral part of getting our sport out to the public and we all enjoy so many different stations in our personal lives, it’s great to carry their colors.”

Additionally, SiriusXM will serve as a three-race primary sponsor of 23XI Racing’s newest driver, Tyler Reddick, with the company being displayed on the No. 45 Toyota Camry TRD at Richmond (April), Darlington (May), and Indianapolis Motor Speedway’s Road Course (August).

“There are so many new opportunities for me this season and getting the opportunity to run SiriusXM on my Camry TRD is just another one of those,” said Reddick. “I’ve always been a fan of SiriusXM, but to learn about their relationship with Toyota with production vehicles along with the relationship all of us have with them already makes for a pretty awesome collaboration that comes together on my No. 45 Camry TRD.”

The company’s partnership with Joe Gibbs Racing and 23XI Racing highlights the long-running relationship between Toyota and SiriusXM in NASCAR, which started in 2007.

In 2019, SiriusXM announced a landmark agreement with Toyota, where all Toyota models sold in the Continental US with next-generation head units would be outfitted to SiriusXM. All Toyota customers receive a three-month subscription to the SiriusXM Platinum Plan, which delivers SiriusXM’s full lineup of exclusive and curated content, plus access to SiriusXM outside the vehicles on the SXM App and on connected devices and speakers, with the purchase of their vehicle.

“We are excited to be back with Toyota Racing for the 2023 season. We look forward to seeing the SiriusXM colors back on Christopher Bell’s No. 20 Toyota Camry following his stellar 2022 season showcase and we’re excited to welcome Tyler Reddick and his No. 45 Toyota Camry to the team,” said John Zavisa, SiriusXM’s Senior Vice President of Automotive Partnerships. “We are so proud of our long-standing relationship with Toyota and the opportunity to deliver SiriusXM as a standard feature on every vehicle they manufacture for sale in the Continental U.S.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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