Lofta, a sleep wellness company, will partner with Joey Gase and Emerling-Gase Motorsports as a primary partner of the organization in three NASCAR Xfinity Series events, the team announced Wednesday.
The company, which provides innovative solutions to address patients pressing and unmet needs with sleep disorders, will support the organization’s pit crew with an in-depth, at-home sleep study to optimize and help drive the team’s overall performance.
“29.4 million of the U.S. adult population suffer from sleep apnea, with nearly 80% of that population undiagnosed. Those with untreated sleep apnea are between 2x and 2.5x more likely to be involved in a motor vehicle or workplace accident,” said Boyd Goodson, Lofta General Manager. “Our support of Joey Gase and his team is a unique opportunity that goes beyond financial provisions; Lofta will support the team’s overall performance by addressing the pit crew’s sleep wellness.”
Lofta will serve as a primary partner of Joey Gase, who will pilot one of two entries for Emerling-Gase Motorsports, in three events, beginning at Auto Club Speedway on February 25.
The company will return to sponsor Gase in events at Phoenix Raceway (March 11th) and Portland International Raceway (June 3). Which entry Gase will pilot was not announced alongside the sponsorship.
“While most of us will never drive a stock car or work as part of a pit crew, poor sleep wellness still impacts every aspect of our day-to-day lives. Poor sleep can lead to decreased alertness, increased risk of error, and slower reaction times,” continued Goodson. “For a pit crew team operating at the same performance level as elite athletes, their sleep patterns greatly impact their overall abilities. Lofta will lead a sleep study with the pit crew members to gather data and diagnose sleep abnormalities, such as sleep apnea.”
Lofta’s modern high-touch therapy program featured dedicated sleep experts providing one-on-one support and leverages advanced technology to report daily sleep outcomes in real-time, creating a continuous feedback loop to optimize therapy. Through high-tech engagement and an emphasis on education, Lofta is minimizing the financial and human costs associated with untreated sleep apnea and improving patient quality of life with long-term sleep wellness.
“On the heels of forming our new team, Emerling-Gase Motorsports, I am looking at every aspect of our operation and improving performance,” said Joey Gase, co-owner of Emerling-Gase Motorsports and NASCAR driver. “The smallest fraction of a second can mean the difference between a win or loss, which is often determined on the pit lane. It makes the role of the pit crew one of the most demanding and complex, and focus is key to having the most precise pit crew.”
A second-year team in the NASCAR Xfinity Series, Emerling-Gase Motorsports has committed to fielding both the No. 35 and No. 53 on a full-time basis in the second-tier series. Gase, co-owner Emerling, Brad Perez, and CJ McLaughlin are the team’s currently announced drivers.
“This sponsorship with Lofta is more than just a business deal; it benefits the entire team and their well-being. Getting enough sleep and rest is imperative to be able to absorb the training and compete at the highest level on the track,” Gase continued. “Quality sleep is a vital component of sports performance, and Lofta will be able to provide actionable data on our pit crew’s sleep habits and provide support to address any issues.”