Tuesday, November 21, 2023

Bass Pro Shops Unveils 2023 NASCAR Sponsorship Schedule

Martin Truex Jr. Josh Berry Austin Dillon NASCAR Cup Series NASCAR Xfinity Series
Bass Pro Shops has officially announced the specifics of its sponsorship deals with Martin Truex Jr, Austin Dillon, and Josh Berry, ahead of the 2023 NASCAR Cup Series and NASCAR Xfinity Series seasons. PC: David Rosenblum | LAT Images | Courtesy of Toyota Racing

Bass Pro Shops has officially unveiled the specifics of its sponsorship deals with Joe Gibbs Racing, Richard Childress Racing, and JR Motorsports for the 2023 NASCAR Cup Series and NASCAR Xfinity Series seasons.

The infamous outdoor goods retailer published a detailed sponsorship schedule for its three sponsorships, ahead of Sunday’s Busch Light Clash at the LA Memorial Coliseum, detailing the quantity, and specific events that the Bass Pro Shops branding would be displayed.

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Martin Truex Jr. and Joe Gibbs Racing will take the most significant share of Bass Pro Shops’ sponsorship program for 2023, with the company adorning the No. 19 Toyota Camry TRD in 24 NASCAR Cup Series events.

In addition to exhibition events at LA Memorial Coliseum and North Wilkesboro Speedway, the long-time partner of Truex, the 2017 NASCAR Cup Series champion, will adorn the No. 19 in several marquee events like the Daytona 500 and Coca-Cola 600.

The No. 19 Toyota Camry TRD will be decked out in black and orange at Las Vegas, Phoenix, Atlanta, COTA, Martinsville, Talladega, Dover, Sonoma, Nashville, Chicago, Richmond, and Daytona in the regular season.

Bass Pro Shops will then dramatically increase its placement on the Joe Gibbs Racing Toyota Camry in the final portion of the season, sponsoring Truex in eight of the final ten events.

Those events include Darlington, Kansas, Bristol, Texas, Charlotte’s ROVAL, Las Vegas, Homestead, and Phoenix.

Austin Dillon and Richard Childress Racing will also be benefactors of Bass Pro Shops in 2023, with the organization’s long-time partner serving as a primary sponsor of the No. 3 Chevrolet Camaro in 12 NASCAR Cup Series events.

The company will make its season debut on Dillon’s entry in the season-opening Daytona 500, before returning to the No. 3 at Martinsville, Talladega, Darlington, Loudon, Richmond, Kansas, Bristol, Texas, Talladega, Homestead, and Martinsville.

In the NASCAR Xfinity Series, what was initially announced as a nine-race sponsorship agreement for Josh Berry and JR Motorsports, has now been increased to 11 races.

The company, which pivoted its sponsorship campaign with JR Motorsports from the No. 9 to the No. 8 for 2023, will back Josh Berry, starting with the season-opener at Daytona.

Following the first event of the season, Bass Pro Shops will return to the No. 8 Chevrolet Camaro at Auto Club, Las Vegas, Martinsville, Nashville, Road America, Watkins Glen, Darlington, Bristol, Martinsville, and Phoenix.

Joseph Srigley
Joseph Srigleyhttps://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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