Friday, March 31, 2023

JTG Daugherty Racing Announces Partnership With Kroger, Numerous Brands For 2023 Season

Ricky Stenhouse Jr. sponsors 2023 JTG Daugherty Racing sponsors 2023
Ricky Stenhouse Jr. and the No. 47 JTG Daugherty Racing team announced a beavy of sponsorship partners for the 2023 season through the Kroger Racing program. (Photo by Andrew Coppley/HHP for Chevy Racing)

Ricky Stenhouse Jr. and the No. 47 JTG Daugherty Racing team are set to contest the 2023 NASCAR Cup Series season, and they’ll be doing so with a full slate of sponsorship partners courtesy of the team’s partnership with Kroger Racing.

“We are humbled to share the news about our esteemed Kroger Racing partner lineup today,” said Paul Zindrick, JTG Daugherty Racing VP of Corporate Partnerships. “At the top of the pyramid is Kroger® because we could not do this without their unwavering support. Together we have built a best-in-class program that provides a positive ROI to our new and existing partners.”

The Kroger Co., which has been the anchor partner of JTG Daugherty Racing since the 2010 season, has coordinated a slew of merchandising events and promotional campaigns for the No. 47 Chevrolet Camaro in 2023.

The rotating grocery store banners on the race car will include Kroger, Dillons, Food 4 Less, Fry’s Food Stores, Mariano’s, Ralphs, and Smith’s.

According to a release from the team on Thursday, Food 4 Less will have the first primary sponsorship of the 2023 season, as the grocery chain will be on the No. 47 machine for this weekend’s NASCAR Cup Series Busch Light Clash at the LA Memorial Coliseum. The Velveeta brand will ride on the No. 47 car this weekend with Food 4 Less.

In addition to the rotation of grocery store chains, the No. 47 car will also feature a rotating cast of brands available for purchase at the grocery store chains.

In addition to Velveeta, Coca-Cola, Kellogg’s Frosted Flakes, Cheez-It, Blue Buffalo dog and cat food, Dreyer’s Grand Ice Cream’s Drumstick brand, Tree Top Apple Sauce and Apple Juice, Upfield’s Country Crock spread and I Can’t Believe It’s Not Butter! will all have turns on the No. 47 car. The team announced that Country Crock will be on the car for Darlington’s Throwback race weekend.

But there are more partnerships for the team.

Pit Boss will serve as the official grilling partner of JTG Daugherty Racing for the 2023 season and its line of rubs and spices will be featured on the car.

Additionally, Sugarland Distilling Co. and Sanofi’s Icy Hot brand will also be part of the program.

Returning to the program are long-term partners Kimberly-Clark, which will feature its Soctt Brand, Cottonelle, Kleenex, and Viva will be on the No. 47 Chevrolet Camaro for various events in 2023, including Cottonelle on the car for the season-opening Daytona 500.

JTG Daugherty will also enjoy partnerships with Bimbo Bakeries USA, which will feature its Thomas’, Entenmann’s, and Ball Park Buns & Rolls brands as well as Irish Spring Body Wash, which returns for the Bristol Dirt Race again for the 2023 season.

Additionally, General Mills will feature its Nature Valley, Totino’s Pizza Rolls and Party Pizza brands on the car. And Conagra Brands will feature its Slim Jim brand.

Reese’s will also serve as The Hershey Company’s representative on the No. 47 car for the NASCAR Cup Series All-Star Race at North Wilkesboro Speedway. SUNNYD will also return for the 2023 season and Riviana Foods Inc.’s Minute Rice brand will round out the current list of 2023 partners for JTG Daugherty Racing.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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