Friday, March 31, 2023

3CHI Sponsoring Kyle Busch, Richard Childress Racing in 2023 Daytona 500, Other Select Cup Races

Kyle Busch 3CHI Richard Childress Racing NASCAR Cup Series Daytona 500
Kyle Busch, Richard Childress Racing’s newest driver, will have sponsorship from 3CHI in the 2023 Daytona 500, and other select NASCAR Cup Series events. PC: Richard Childress Racing

After joining the NASCAR Cup Series as a multi-race primary sponsor of Richard Childress Racing and Tyler Reddick last season, 3CHI is set to renew its partnership with the race-winning organization, backing the No. 8 Chevrolet and its new driver, Kyle Busch.

Busch, who joins Richard Childress Racing after a 15-year stint at Joe Gibbs Racing, will carry the black and gold colors of 3CHI in multiple NASCAR Cup Series events in 2023, starting with the season-opening Daytona 500.

“We found incredible success partnering with Richard Childress Racing in 2022 and will continue to leverage our partnership to promote 3CHI’s vast array of cannabinoid products and science-backed formulations,” said Justin Journay, chief executive officer of 3CHI. “We’d like to welcome Kyle Busch to the team and look forward to cheering him on in the No. 8 3CHI Chevrolet as he adds to his more than 60 NASCAR Cup Series wins and championships.”

3CHI, which focuses on bringing technology and innovation within the hemp industry, has earned thousands of customer testimonials to their benefit and enjoyment of the company’s products. As a first-time sponsor in 2022, the company was able to use RCR’s passionate fan base to offer new marketing platforms and special offers for customers.

“Richard Childress Racing has a rich history of long-term success with partners, and we’re thrilled that our partnership with 3CHI, which was the first of its kind within sports, has proven successful,” said Torrey Galida, president of Richard Childress Racing. “On the track, the 3CHI Camaro visited victory lane twice in 2022. Off the track, 3CHI led RCR in several key marketing performance metrics, and we feel confident that their marketing platforms will continue to deliver results.”

Everything being produced by 3CHI follows all federal requirements for full legal compliance. The company’s production and distribution of its products strictly adhere to a policy of safety above all else and sales are for responsible adult use only, to consumers 21 and older.

3CHI’s NASCAR Cup Series sponsorship campaign will begin on Sunday, February 19, with the 2023 Daytona 500 at Daytona International Speedway, as Busch looks to capture his first victory in ‘The Great American Race’.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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