Ross Chastain and Daniel Suarez will once again carry the colors of Jockey Made in America for select NASCAR Cup Series events in 2023, with the company announcing a six-race partnership with Trackhouse Racing on Monday.
The company, which made its sponsorship debut in the NASCAR Cup Series at Nashville Superspeedway last June, will continue to split its six-race sponsorship evenly between Trackhouse Racing’s two drivers.
The company’s 2023 NASCAR Cup Series sponsorship campaign will begin with Sunday’s Busch Light Clash at the LA Memorial Coliseum, where Daniel Suarez will carry the red, white, and blue paint scheme on board his No. 99 Chevrolet Camaro.
Similar to last season, Suarez will carry Jockey’s branding in two additional NASCAR Cup Series events, at Bristol Motor Speedway’s Dirt Track, and Martinsville Speedway in October.
“It is an honor for me to drive a car replicating the American flag,” said Daniel Suarez, driver of the No. 99 Chevrolet Camaro. “I came to America to chase my dream and I am living it. Representing Jockey is quite an honor and I hope NASCAR fans see our car out front a lot this year. You won’t be able to miss us.”
The relationship between Trackhouse Racing and Jockey was forged during the 2022 season and was centered around the brand’s ‘Made in America’ line. In the six NASCAR Cup Series events that the company served as primary sponsor, four resulted in top-fives.
“We are looking forward to another successful year with Trackhouse Racing, both on and off the track,” said Mark Fedyk, president and COO, Jockey. “From the start, Jockey and Trackhouse shared values of innovation, commitment to excellence, and dedication to community. The upcoming 2023 season, we believe, is just the start for Jockey and Trackhouse Racing.”
Ross Chastain, Suarez’s teammate at Trackhouse Racing, will also carry the Jockey ‘Made in America’ brand in three NASCAR Cup Series events throughout the season, displaying the company’s colors at Richmond, Dover, and Michigan.
As part of the sponsorship agreement, both drivers will carry Jockey logos on their uniforms in every race and be a part of Jockey advertising and promotional campaigns.
“Jockey is a family-owned company that has been around for generations and as an eighth-generation watermelon farmer I can appreciate the passion behind the brand and how important delivering a quality product is to everyone at Jockey,” said Chastain. “NASCAR and Jockey are great American success stories and I love that we can tell the world about each.”
Trackhouse Racing is set to enter its third full-time season in the NASCAR Cup Series, and its second season as a multi-car organization. In 2022, both Ross Chastain and Daniel Suarez were able to visit victory lane, which each earning top-10 points finishes.