Sunday, October 1, 2023

Cirkul Expands Relationship with Kaulig Racing, Sponsoring Daniel Hemric in 14 Races

Daniel Hemric Kaulig Racing NASCAR Xfinity Series Cirkul
Cirkul will expand its relationship with Kaulig Racing and Daniel Hemric in 2023, backing the No. 11 Chevrolet Camaro in 14 NASCAR Xfinity Series events, starting at Daytona. PC: Kaulig Racing

Cirkul, a modern beverage platform known for its patented flavor cartridges, is set to return to Kaulig Racing in an expanded capacity for the 2023 NASCAR Xfinity Series season, the team announced Wednesday.

Having joined forces with Kaulig Racing in 2022, Cirkul will serve as the primary partner of Daniel Hemric’s No. 11 Chevrolet Camaro in 14 NASCAR Xfinity Series events this season – up from nine races in 2022.

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“We’re excited to continue our partnership with Cirkul for the 2023 season,” Chris Rice, President of Kaulig Racing, says. “I love the product and the benefits it has; I know our team does too. We stress the importance of taking care of ourselves and the health of all our employees at Kaulig Racing. Having a partner like Cirkul that supports us on and off the track is huge.”

Daniel Hemric, who captured the NASCAR Xfinity Series title in 2021 with Joe Gibbs Racing, also enters his second season as a member of Kaulig Racing’s program, as he looks to hoist the championship trophy in November at Phoenix Raceway.

“Sports are an important way for us to continue to reach more people as consumers from all walks of life prefer drinking water over other beverages,” said Andy Gay President and co-founder of Cirkul. “NASCAR’s vibrant and passionate fanbase is a fantastic vehicle to promote and grow awareness of Cirkul. Kaulig Racing and Daniel Hemric are amazing collaborators, and we’re excited to do more with the team this season.”

Cirkul will make its first start of the season on board Daniel Hemric’s No. 11 Chevrolet Camaro in the season-opening race at Daytona International Speedway. Additional events have yet to be announced for the company’s tenure with the Kaulig Racing entry.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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