Boot Barn will continue its support of Front Row Motorsports, Todd Gilliland, and Zane Smith for the 2023 NASCAR season, the organization officially announced on Tuesday.
The company, which joined Front Row Motorsports in 2021, will increase its relationship with the organization in 2023, backing Todd Gilliland in four points-paying NASCAR Cup Series events, as well as the NASCAR All-Star Race at North Wilkesboro Speedway.
Gilliland will carry the colors of Boot Barn at Charlotte Motor Speedway (May), Daytona International Speedway (August), Kansas Speedway (September), and Phoenix Raceway (November).
“We are fortunate to have such a great partnership with Boot Barn because they really engage with the fans and our team,” said Gilliland. “I am just a huge fan of everyone behind Boot Barn and how great the cars always look. Hopefully, we can deliver impressive results in 2023 with Boot Barn on the sides and hood this season.”
Boot Barn will also serve as a primary sponsor of Zane Smith, 2022 NASCAR Craftsman Truck Series champion, in three events this season, beginning at Martinsville Speedway. The company’s colors will return to the No. 38 Ford F-150 at North Wilkesboro Speedway, and Lucas Oil Raceway Park (IRP).
“Boot Barn was a huge part of our success last season,” stated Smith. “We never finished outside the top three when we raced with their scheme. This year, I want to put Boot Barn in Victory Lane. I also love what they are doing with our race shop and getting more fans involved, too. That’s pretty cool.”
In 2022, Boot Barn supported Smith in three NASCAR Craftsman Truck Series events, with the California-native collecting three top-three results. For 2023, he’ll be looking to strengthen that relationship with a victory.
“We are thrilled to continue growing our partnership with Front Row Motorsports into 2023,” said Stephen Loscko, Director of Marketing and Media at Boot Barn. “Todd and Zane really represented the Boot Barn brand well, both on and off the track. They are enthusiastic about our partnership, and we can’t wait to see what they accomplish in this new season.”