Todd Gilliland, who will be piloting the No. 38 Front Row Motorsports Ford Mustang for his second NASCAR Cup Series season, will have a new primary sponsorship partner for the 2023 season as Gener8tor Skills will come aboard for four races this season.
According to a release from Front Row Motorsports, the brand will appear as the primary partner on Gilliland’s car at the Busch Light Clash at the LA Coliseum on Sunday, February 5th, the season-opening Daytona 500, the Chicago Street Race on July 2nd and the Indianapolis Motor Speedway Road Course on August 13th.
For Gilliland, the ability to forge a partnership with a new brand is an exciting opportunity.
“It’s awesome any time you can introduce a new company to NASCAR and at the same time introduce the new company to the fans,” said Gilliland in the release. “There is no bigger platform than The Clash and the Daytona 500 to kickoff this partnership. I’m eager to get started to ready to help spread the message and start helping people.”
Gener8tor Skills, a global venture firm and accelerator program, sees NASCAR fans as the perfect group to market their brand to.
“Gener8tor Skills Accelerator is a perfect tool for those passionate NASCAR fans who may be looking for a job in high-demand roles or for those working remotely with companies across the country,” said Cole Shearer, Vice President, gener8tor Skills Accelerator. “We offer various free programs for fans to take advantage of and our partnership with Todd and Front Row Motorsports will help us connect to fans and educate them about all our programs.”
In addition to the primary sponsorship, the partnership will include social media posts from Gilliland, who will promote the accelerator programs. FRM will also work with Gener8tor Skills Accelerator to connect business-to-business (B2B) opportunities with its family of partners.