Monday, October 2, 2023

Love’s Travel Stops, Speedco Extending Partnership with Front Row Motorsports

Michael McDowell Zane Smith Front Row Motorsports NASCAR Cup Series Love's Travel Stops Speedco
Love’s Travel Stops and Speedo will return to Front Row Motorsports for the 2023 NASCAR Cup Series season, serving as anchor partners of both Michael McDowell and Zane Smith. PC: Ben Earp | NKP | Courtesy of Ford Performance

Love’s Travel Stops and Speedco will continue a long-standing relationship with Front Row Motorsports for the 2023 NASCAR Cup Series and NASCAR Craftsman Truck Series seasons, supporting both Michael McDowell and Zane Smith.

For the 2023 season, the company’s sponsorship will start with Speedweeks at Daytona International Speedway, where Love’s Travel Stops will adorn Michael McDowell’s No. 34 Ford Mustang, with the brand serving as the primary sponsor of Zane Smith’s No. 38, alongside Speedco.

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Love’s Travel Stops will serve as the anchor partner for McDowell’s sixth full-time season at Front Row Motorsports, displaying the company’s branding in half of the NASCAR Cup Series events in 2023.

“It’s really become a source of pride to carry the Love’s Travel Stops colors and represent all the hard-working men and women who work for or are loyal customers of Love’s,” said McDowell. “The fans associate Love’s Travel Stops yellow paint scheme with our No. 34 Ford Mustang. We created a lot of special moments last year with our record-performing season. We are going to carry that momentum into 2023 and race for wins.”

Speedco will increase its involvement with Front Row Motorsports for the 2023 NASCAR Craftsman Truck Series season, serving as the anchor partner for the No. 38 Ford F-150, as the team begins its championship defense.

The company has been a partner of Front Row Motorsports’ NASCAR Craftsman Truck Series program since it began in 2020, and has collected a number of victories as part of the team, including three last season with Zane Smith.

“I am very proud of what we were able to accomplish in 2022,” said Smith. “Speedco is a big part of that success, I am excited to see their increased involvement this year. I’m proud to represent their customers nationwide as we chase our second championship starting in Daytona.”

At the time of the announcement, no sponsorship schedule has been released for either the No. 34 Ford Mustang or the No. 38 Ford F-150.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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