Monday, March 27, 2023

Julia Landauer Teams with Alpha Prime Racing for Xfinity Debut at Loudon

Julia Landauer Alpha Prime Racing New Hampshire NASCAR Xfinity Series female NASCAR driver
Julia Landauer will make her NASCAR Xfinity Series debut with Alpha Prime Racing at New Hampshire, driving the No. 45 Chevrolet Camaro. PC: Julia Landauer | Twitter

Julia Landauer – a former competitor in the NASCAR Pinty’s Series and NASCAR Whelen Euro Series — will get the opportunity to make her NASCAR Xfinity Series debut at New Hampshire on July 16, driving the No. 45 for Alpha Prime Racing.

Taking a break from racing following the 2020 season, Landauer began exploring and creating in Web3, learning more about the new version of the internet that’s built on decentralized blockchain technology.

It was through this avenue of exploration that she connected with Boss Beauties and GarageXYZ, both of which will sponsor her No. 45 Chevrolet Camaro in her first NASCAR National Series event at New Hampshire.

“We’ve been trying to get Julia in our racecar all year long,” said Tommy Joe Martins, GM of Alpha Prime Racing. “Ever since her days in a NASCAR West car, I felt like she deserved an opportunity at this level. I am really glad we were able to put it all together and give her a shot here at Alpha Prime.”

Penta ESP – a leader in electrical safety products manufacturing — and FrontRunner – a Web3 consulting services company — have also signed on to contribute to Landauer’s debut in the NASCAR Xfinity Series.

“I’m so happy to be racing at this level with Tommy Joe Martins and Alpha Prime Racing,” said Landauer. “Jumping into Web3 introduced me to the incredible people at Boss Beauties and GarageXYZ, both of which are strong communities with passionate people that believe in the power of supporting women. I’m excited to introduce them to NASCAR. I also really appreciate Penta ESP and FrontRunner for supporting me. It’s going to be fun.”

Landauer, a native of New York, competed in two full seasons in the NASCAR K&N Pro Series West in 2016 and 2017, securing a best finish of second at Meridian Speedway in 2016.

“We are honored to team up with Julia Landauer in the NASCAR Xfinity Series,” said Lisa Mayer, co-founder, and CEO of Boss Beauties, a female-led mission-driven NFT company. “Julia’s efforts advocating for women and girls and STEM education helps to inspire and advance a culture of inclusion in male-dominated fields. We see this as much more than a sponsorship – it is an opportunity to showcase our shared values. We are proud to have Julia Landauer representing Boss Beauties both on and off the track. This is a perfect partnership and a new level of awareness for Boss Beauties as we continue to grow exponentially.”

The 30-year-old’s racing resume also includes an impressive feat from the NASCAR Whelen Euro Series, in which she secured a fifth-place finish in the series championship standings, the highest finish by an American driver.

“We are absolutely thrilled to support Julia Landauer,” says Anthony Kline, CEO, and co-founder at GarageXYZ, a modern-day car club that unites automotive fans via unparalleled artwork and utility and provides (GarageXYZ) NFT holders with once-in-a-lifetime experiences. “We believe community-backed motorsports is the future and a novel way to bring fans and drivers closer together.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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