Stage Front Ticketing, the industry leader in ticketing and technology, will join Front Row Motorsports for the 2022 NASCAR Cup Series season, the team announced on Wednesday.
The Stage Front branding will adorn the No. 34 Ford Mustang in the NASCAR Cup Series events at Auto Club Speedway and Las Vegas Motor Speedway this Spring. The partnership is the first for the company in NASCAR and will be supported through social marketing efforts by McDowell and FRM.
“The NASCAR fan base is a loyal customer, and the sport is going through an exciting time right now,” said Karl Roes, CEO of Stage Front. “It’s a perfect time for us to integrate our brand within the sport, let fans know who we are, and let them know that we have the experience just for them. Michael McDowell and Front Row Motorsports have done an incredible job of growing their team and we are rapidly growing, too. This is a perfect partnership for us in NASCAR.”
McDowell and Front Row Motorsports are the defending winners of the Daytona 500, a victory that catapulted the organization into their best season ever, with the No. 34 team, scoring a pair of top-fives and five top-10s, as well as a berth into the NASCAR Cup Series Playoffs.
“I think we have really developed opportunities and marketing platforms for new partners to enter the sport the past few seasons,” explained McDowell. “Stage Front is a fitting example. We can welcome them at two major events on FOX and let them reach millions of new customers. Our No. 34 program has a solid base of partners that allows us to interact with a new partner such as Stage Front. That makes it fun for us, the partner and the fans, too.”
