Wednesday, November 22, 2023

Freeway Insurance Extending Partnership with Daniel Suarez, Trackhouse Racing

PC: Trackhouse Racing | Twitter

Freeway Insurance will expand its partnership with Daniel Suarez and Trackhouse Racing ahead of the 2022 NASCAR Cup Series season, an expansion that will result in the company having an increased presence aboard the No. 99 Chevrolet Camaro.

The company began its primary sponsorship of Trackhouse Racing and Daniel Suarez in the team’s inaugural season, adorning the Monterrey, Mexico-native’s entry at Texas Motor Speedway in the fall.

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“We are proud to continue our relationships with Trackhouse Racing and Daniel Suárez, and have enjoyed joining them on their journey to expand NASCAR’s fan base. NASCAR fans, whether lifetime fans or new this year, are an ideal audience for our products and services,” said Cesar Soriano, Chief Executive Officer of Freeway Insurance. “We are also inspired by Daniel’s personal story as the first Mexican champion in NASCAR and are thrilled to work with Daniel as a trusted ambassador of our brand.”

Freeway Insurance’s colors will adorn Suarez’s No. 99 Chevrolet Camaro in five NASCAR Cup Series events this season, starting with Sunday’s Busch Light Clash at the LA Memorial Coliseum. The insurance distributor will also have their branding showcased at Auto Club (February 27), Texas/All-Star (May 22), Atlanta (July 10), and Daytona (August 27).

In the remaining events, the company’s logo will be displayed on the c-post of the No. 99, as well as the team uniforms, team transporter, and pit equipment, as well as Suarez’s uniform and helmet.

“I am very excited to represent Freeway Insurance because they provide necessary services at affordable prices for those who need it most,” Suárez said. “Freeway was with us all of last year and kept us busy making television commercials, meeting customers, and doing a lot of fun activities. They put our team on a national stage with their advertising, which is critical as we continue to win over NASCAR fans.”

The company joins an illustrious list of corporate partners for Trackhouse Racing, which includes AdventHealth, Chevrolet, CommScope, Coca-Cola, iFly, K1Speed, Moose Fraternity, and Tootsie’s.

“We are building this organization with great people and great corporate partners,” said Trackhouse Racing owner Justin Marks, whose organization expanded to a two-car team in 2022 with the addition of driver Ross Chastain. “We are honored Freeway Insurance chose to increase its commitment and appreciate all the work it has done to take this sport to new audiences.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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