Friday, March 24, 2023

RCR Reveals Sponsorship Partners, Paint Schemes for Austin Hill in 2022

On Tuesday, Richard Childress Racing announced the four anchor partners that will make up the dynamic, multi-partner lineup for Austin Hill’s rookie season in the NASCAR Xfinity Series.

After working with Myatt Snider on Richard Childress Racing’s sole NASCAR Xfinity Series entry in 2021, Andy Street will serve as crew chief for Austin Hill’s No. 21 Chevrolet Camaro this season.

Bennett Family of Companies, United Rentals, Global Industrial, and Alsco Uniforms will all serve as sponsors of Austin Hill’s 33-race schedule in the second-tier division, all cultivating their partnerships in various ways to maximize the return on investment.

Bennett Family of Companies, a McDonough, Georgia-based company will use their primary sponsorship with Richard Childress Racing to host customers trackside, giving them unique behind-the-scenes access on race weekends.

PC: RCR | Twitter

“We are thrilled to partner with Richard Childress Racing and Austin Hill this season,” said Lynette Mathis, Vice President of the Bennett Family of Companies. “Our companies share many core values, plus a commitment to excellence, and RCR has a long tradition of success on the track. We are looking forward to our debut in the NASCAR Xfinity Series this season, and working closely with everyone at RCR to create best-in-class opportunities for our partners.”

United Rentals, the world’s largest equipment rental provider, will make its partnership debut with Richard Childress Racing in the NASCAR Xfinity Series this season. The company will use its partnership with the race-winning team to strengthen the connection with its customers through brand and hospitality activities.

PC: RCR | Twitter

“We look forward to partnering with the Richard Childress Racing team and Austin Hill in the NASCAR Xfinity Series,” said Dale Asplund, Executive Vice President, and Chief Operating Officer at United Rentals. “Like United Rentals, RCR has a strong culture committed to excellence. Together, we look forward to our teams delivering a great experience for our customers and fans while chasing victory in the Xfinity series. We have supported Austin Hill since 2017 and are proud to continue our partnership as he takes the next step forward in his career with RCR.”

Global Industrial is a Fortune 1000 company based in Port Washington, New York. The company is the seller of industrial products and office supplies through direct-to-business channels. The company now sells over 1-million products via its online store and call center.

PC: RCR | Twitter

“Our partnership with RCR gives us a unique platform to build brand awareness and reach more customers by tapping into the passion of the NASCAR fan,” said Klaus Werner, Sr. Vice President and Chief Marketing Officer of Global Industrial “Our strategic partnership will provide a pathway to introduce Global Industrial’s robust product and solutions selection to a new audience so that we can help more customers solve more problems and be more successful. In addition to being a strong on-track contender, we know that Austin Hill will be a solid representative off-track for the Global Industrial Brand.”

Alsco Uniforms, a long-time partner of Richard Childress Racing, will return to the organization as a primary sponsor of Austin Hill’s No. 21 Chevrolet Camaro. Celebrating over 130 years of business, the company provides uniform laundry services and other products that keep businesses safe in the healthcare, automotive, industrial, and hospitality industries.

“Our company has seen first-hand the benefits of partnering with Richard Childress Racing,” said Ben Fox, Director of Sales and Marketing at Alsco Uniforms. “For the past five seasons, our partnership with Richard Childress Racing has been a key element of our overall sports marketing plan and a great platform to showcase our uniforms with the team of employees at RCR. We’re thrilled to continue to showcase our uniform cleaning service, alongside our variety of products through this partnership.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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