The NASCAR garage area is being invaded by digital tokens and coins. It’s a sign of the times. Cryptocurrency is hot, and so to, are motorsports sponsorships featuring them. The latest crypto deal in NASCAR will involve Garrett Smithley and SEED Token, which will be featured on the N. 53 Rick Ware Racing machine this weekend at Atlanta Motor Speedway in the NASCAR Cup Series Quaker State 400.
“I’m super excited about partnering with SEED.” Smithley said in a team release. “I met [SEED Vice President] Chris [Clark] through a mutual friend and instantly hit it off. It’s pretty crazy what he and his team have been able to accomplish, and definitely excited about bringing the crypto world to NASCAR.”
According to the press release, SEED is a platform used by businesses to access funding in real time by allowing a direct flow of data and communication from funders to business, which eliminates third parties.
Clark says his SEED token team is amped to have their logo on a NASCAR Cup Series car.
“The SEED Token team is excited about the opportunity to work with a staple in the NASCAR scene,” Clark said. “Garrett Smithley and his racing team have been working tirelessly to not only win his race in Atlanta but wrap his car is the most fantastic Seed Logos you have ever seen! This upcoming race July 11th will surpass any other attempt that Defi Space has made to break into the main stream. We believe with millions watching at home and close to 100k on race day in person, Seed Will be the talk of the town. As always we appreciate everyone’s support and look forward to tapping into a new audience that will surely give The Seed Token the notoriety it deserves. God bless you all! #ShakeandBake #SeedArmy #SeedStrong”
While the car will say SEED, Smithley and Rick Ware Racing will have the car also brings SPEED this weekend.
Smithley, 29, has a best finish of 25th, which came at Nashville, in 13 NASCAR Cup Series starts this season. Smithley has been quick enough to put himself in position to score more free passes than any other competitor to this point in the season.