Friday, September 22, 2023

Ty Dillon, Gaunt Brothers Racing Returning To Road America With Lure Lock

The No. 96 LureLock Toyota Camry For Ty Dillon (PC : GBR)

Gaunt Brothers Racing will bring its No. 96 Camry back to NASCAR Cup Series competition with a familiar driver, and a new partner.

Lure Lock, an emerging leader in fishing tackle storage, will back Ty Dillon when the Cup Series visits Road America this Fourth of July weekend. It’ll be Dillon’s first Cup start since COTA in May.

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“Wisconsin is one of the top fishing destinations in the United States and it’s home to Lure Lock,” said John Skrabo, president of Tak Logic, the parent company of Lure Lock. “We’ve built the best tackle box on the market and our cutting-edge Tak Logic technology protects lures and keeps them in a smart and organized system. Promoting our product in our home state of Wisconsin during the NASCAR Cup Series race at Road America made a lot of sense, and that’s why we partnered with Ty Dillon and Gaunt Brothers Racing.”

Lure Lock can be found at retailers such as Cabela’s and a longtime partner of Dillon in Bass Pro Shops. Skrabo has known the North Carolina driver since he was nine years old, recalling the times of duck hunting with the Dillon and his grandfather, NASCAR Hall of Famer Richard Childress.

“I love the outdoors as much as I love racing,” Dillon said. “There’s no better way to hit the reset button than by getting out on a lake, casting a lure, and reeling in the kind of fish you tell stories about. But the quickest way to get that moment off on the wrong foot is to knock your tackle box over and spill your lures all over the place. Lure Lock fixes that. It’s ingenious. Once you get it, you’ll never store your lures in anything else.”

After running full-time in 2020, Gaunt Brothers Racing scaled back its operation to a part-time effort this season. Of the four starts in 2021, Dillon has made up three while NASCAR Xfinity Series driver Harrison Burton made his Cup Series debut at Talladega earlier this year.

“Organization and efficiency are the building blocks for success, and smart preparation beforehand – be it in racing or to catch that prized fish – gives you an upperhand and makes the whole experience more enjoyable,” said Marty Gaunt, President, Gaunt Brothers Racing. “It’s impressive how Lure Lock took something as simple as a tackle box and made it incredibly efficient and a must-have for anglers. It’s a story and a product we’re proud to promote this weekend at Road America.”

Fans can see the No. 96 Lure Lock Camry hit the track on Sunday, July 4th at 2:30 p.m. EST on NBC.

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