NIECE Motorsports is bringing quite the paint scheme palette when it comes to the Pinty’s Truck Race On Dirt At Bristol on Saturday, starting off with Ryan Truex’s No. 40 Silverado.
Circle B Diecast will serve as the primary sponsor for the effort. The company has been a big supporter of both the younger Truex, and NIECE Motorsports for the past few seasons.
“I’m really happy with the look our CircleBDiecast.com Chevrolet has for this weekend’s Bristol dirt race,” Truex told TobyChristie.com. “Thank you to Circle B Diecast and Marquis Spas for supporting me, and to everyone at Niece for bringing competitive trucks to the track. Looking forward to slinging some dirt!”
Plan B Sales partnered with the 29-year-old driver last season while at NIECE, and the relationship, along with Marquis Hot Tubs, is continuing into 2021.
“I’m so appreciative of CircleB and Marquis’ support,” Truex said. “We would not be able to do this without their help. I’m excited for Saturday night’s race. I definitely think it’s going to be an entertaining night for all of the fans.”
Designer Emily Butler wanted to think outside the box when it came to the design of the No. 40 Silverado. For such a beautiful design, It won’t look as clean after Saturady night.
“I wanted to create a livery that would stand out both on track and on the shelf,” Butler told TobyChristie.com. “I chose colors that complimented Circle B Diecast’s blue Pantone and went with a more organic design that fit together like a puzzle. I’ve always appreciated brands who push creatives to think outside the box. Circle B Diecast / Plan B Sales consistently bring great schemes to the track and I’m really excited I get to be a part of that!”
The die-cast distributor, previously known under one umbrella of Plan B Sales, split its wholesale and retail business in September 2020 to better serve its customers. Both the distributor and the team have built a great relationship through on-track sponsorship.
“Plan B Sales and Circle B have really stepped up to support our race team over the past few seasons, and I’m excited to see that commitment to our team continue to grow,” said Niece Motorsports General Manager Cody Efaw. “Our whole organization is excited to race on dirt this weekend in Bristol. We are looking forward to an exciting race and putting on a good show for the fans and our partners.”
The New Jersey driver, in a full-time stint with NIECE in 2021, got off to a great start at Daytona with a fourth place finish, but has been fluctuating in the points since. Coming off a 15th place finish at Atlanta, he’ll look to turn the season around on the dirt, which could serve as a great equalizer for many in the field.
Fans looking to pre-order the die-cast can visit CircleBDiecast.com and use promo code “TOBY” to get free shipping on their orders above $20 USD.
Fans can see the Circle B Diecast Silverado of Truex hit the dirt of the Bristol Motor Speedway for the first time on Saturday, March 28th at 7 PM on FOX Sports 1 and the FOX Sports app.