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Alsco Uniforms Extends Partnership with Richard Childress Racing, Serving as Multi-Race Sponsor for Reddick and Snider

PC: Richard Childress Racing | PR

Alsco Uniforms will continue their successful partnership with championship-winning organization Richard Childress Racing this season, marking the fifth consecutive season that the two family-owned businesses will partner across the NASCAR Cup Series and NASCAR Xfinity Series.

The partnership will see Alsco Uniforms serve as the primary sponsor of Tyler Reddick’s No. 8 Chevrolet Camaro in the NASCAR Cup Series and Myatt Snider’s No. 2 Chevrolet Camaro in the NASCAR Xfinity Series, beginning with Sunday’s NASCAR Cup Series event at Atlanta Motor Speedway. The company will also serve as a full-season associate sponsor for both Snider and Reddick’s entries.

Alsco serves as the official uniform provider of Richard Childress Racing and has been instrumental in helping the multi-car organization navigate the global COVID-19 pandemic among us, with a full suite of hand soap, sanitizer, first aid kits and cleaning products.

“RCR is a model for success both at and away from the racetrack,” said Ben Fox, Director of Sales and Marketing at Alsco Uniforms. “We’re thrilled to continue to showcase our Uniforms rental service, alongside our variety of products, throughout our partnership with the organization.”

Tyler Reddick is a two-time NASCAR Xfinity Series Champion currently contesting his second full-season in the NASCAR Cup Series, driving the No. 8 Chevrolet Camaro ZL1 1LE. Entering Atlanta, Reddick has matched his career-best finish entering the season, finishing second-place at Homestead-Miami Speedway. Through five races in 2021, Reddick has only scored one top-20 finish, currently sitting 27th in points.

Myatt Snider is a full-time competitor in the NASCAR Xfinity Series for Richard Childress Racing, after running a partial schedule for the team last season. Snider has had a hot start to the season, picking up his first career victory at Homestead-Miami Speedway. Snider enters Atlanta 7th in points, after a single top-five and two top-10 finishes.

“Everyone at RCR is proud to be continuing our relationship with Alsco Uniforms during the 2021 season,” said Torrey Galida, President of Richard Childress Racing. “Our partnership has grown over the years but maintains the same core values that brought our two organizations together in the beginning, all while still continuing to outfit our crew in Alsco Uniforms. We’re looking forward to continuing to create more business opportunities and great memories with Alsco for many years to come.”

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