Saturday, April 1, 2023

Landon Cassill to Drive Blue-Emu Sponsored No. 4 JD Motorsports Car at Daytona

Landon Cassill’s 2021 NASCAR Xfinity Series campaign with JD Motorsports is officially relieved from pain as Cassill will sport a No. 4 Blue-Emu Chevrolet Camaro in the season-opening event at Daytona International Speedway.

“I’m so excited to open up the new season with Blue-Emu on my car,” Landon Cassill said in a JD Motorsports team release. “I’ve had a great relationship with many sponsors through my career, but Blue-Emu is a company that has truly taken me in as their own and I can’t thank them enough. We’ve accomplished so much together in the digital world, it feels meant to be to take them to the real world. This is the car that my fanbase has been waiting for.”

During the COVID-19 shutdown last season, Cassill, who was without an actual full-time ride in the sport, was able to forge a lasting relationship with Blue-Emu as he streamed his escapades on iRacing. That partnership on the virtual track has blossomed into a real-world sponsorship for the Iowa-native.

“Last year presented every brand with a unique marketing challenge, and we were no different,” Benjamin Blessing, EVP of Marketing at Blue-Emu said. “When Landon presented this opportunity for Daytona to us, this brought our story full circle. What a way to connect both worlds of racing: digital and live.”

Casill will run the full 2021 NASCAR Xfinity Series season with JD Motorsports.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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