Wednesday, July 6, 2022

Richard Childress Racing and Lenovo Announce Strategic Technology Partnership, DAYTONA 500 Sponsorship


PC: Richard Childress Racing | PR

On Friday Afternoon, Richard Childress Racing announced the formation of a strategic technology partnership with Lenovo, which will see the company collaborate with the race-winning organization to provide innovative technology products designed to transform motorsports.

As part of the agreement, Lenovo will serve as the primary sponsor of Tyler Reddick’s No. 8 Chevrolet Camaro ZL1 1LE in the 63rd annual DAYTONA 500.

“We view Lenovo as a vital technology partner that will contribute first-hand to Richard Childress Racing’s on-track and off-track successes through close collaboration and the direct use of innovative technology products,” said Torrey Galida, President of Richard Childress Racing. “RCR welcomes an Intelligent Transformation through Lenovo and we look forward to having Lenovo on board the No. 8 Chevrolet with driver Tyler Reddick at this year’s Daytona 500.”

Reddick enters his second full-season in the NASCAR Cup Series for Richard Childress Racing, after winning back-to-back titles in the NASCAR Xfinity Series. Although Lenovo has been involved in multiple forms of motorsport over the years, this will mark their first foray into NASCAR team sponsorship.

Lenovo’s Intelligent Devices Group (IDG) leads the PC market with a full portfolio of high-performance ThinkPadTM laptops, ThinkCentreTM desktops and ThinkStationTM desktop PCs and sleek ThinkVisionTM monitors. Lenovo’s technology extends beyond the PC into gaming devices, mobile devices, versatile accessories and ThinkSystemTM servers. This will enable the RCR team to work smarter and have a direct impact on areas of competition.

“This partnership will allow the RCR team to see first-hand Lenovo’s commitment to innovation and solution optimizations that will transform the racing experience for their team, engineers and spectators,” said Thomas Hurlbut, Global General Manager, Lenovo OEM Solutions.

The 2021 DAYTONA 500 will take place on Sunday, February 14th, 2021 at Daytona International Speedway. The event will air live on FOX at 2:30PM / EST.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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