Wednesday, November 22, 2023

Speedy Cash Returns to Front Row, Joining Anthony Alfredo for Daytona 500

The No. 38 SpeedyCash Mustang for Anthony Alfredo (PC : FRM)

When NASCAR Cup Series Rookie of the Year contender Anthony Alfredo hits the track for the first time in the Daytona 500, he will bring a familiar sponsor with him in his Cup Series debut.

Speedy Cash will join Alfredo in a multi-race deal in 2021, a continuation of a three-year partnership with Front Row Motorsports and CURO Financial Technologies, which owns the SpeedyCash brand.

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With the allotment of races for CURO Financial Technologies, the company will promote both Speedy Cash and Revolve Finance Online Banking with Alfredo. The deal gives CURO primary sponsorship space for Las Vegas in March, Talladega in April, and two races in Texas with the All-Star Race as well as the October race.

“It’s just awesome to see Speedy Cash and Revolve Finance Online Banking support me in my first Daytona 500 and throughout my rookie season,” said Alfredo. “I want to thank them for their support, and I can’t wait to work with them this year.”

The scheme design itself remains similar to previous designs with a majority green car with flames that tail off toward the rear. Additionally per a media release, both Speedy Cash and Revolve Finance Online Banking will be “highlighted” on all three teams and drivers for Front Row with Alfredo, Michael McDowell, and Todd Gilliland.

“Our company and our customers enjoy our partnership in the sport and with Front Row Motorsports,” said Don Gayhardt, CEO, CURO Financial Technologies. “This partnership helps us connect with our customers across the country. Speedy Cash will continue to be front and center as the brand our customers know and love, but this year we’re excited to introduce them to a new online banking brand, Revolve Finance. We are excited to see the progression of Anthony Alfredo and wish the best to Michael McDowell and Todd Gilliland this upcoming season.”

Additionally, SpeedyCash will join Todd Gilliland’s No. 38 F-150 in the NASCAR Camping World Truck Series at Texas for the 400 later this season.

“I want nothing more than to get our Speedy Cash Ford F-150 into Speedy Cash Victory Lane at the Texas Motor Speedway this summer,” said Gilliland. “They are stepping up for Front Row Motorsports and that includes our Truck program, too. We’re going to race for the championship and it’s awesome to have Speedy Cash with us.”

With two top-5 finishes and nine top-10 finishes in 2020 in the NASCAR Xfinity Series, Alfredo will get his first taste of Cup Series racing with the 2021 Daytona 500 on February 14th at 2:30 PM EST on FOX and the FOX Sports App.

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