Chili’s Grill and Bar is set to make its second-ever appearance in NASCAR’s National Series, joining forces with Halmar Friesen Racing for Friday’s NASCAR Craftsman Truck Series SpeedyCash.com 250 at Texas Motor Speedway.
The fan-favorite restaurant brand will serve as the primary marketing partner for the No. 52 Toyota Tundra TRD Pro, driven by Stewart Friesen, in the seventh event of the 2024 NASCAR Truck Series campaign.
“All of us at HFR are proud to represent Chili’s on their home turf in an event where we took home the trophy just two years ago,” said Stewart Friesen. “Our program has shown some speed this year. We’re hoping to put the Chili’s No. 52 out front in Texas.”
Chili’s will have a one-of-a-kind design on board Friesen’s entry on Friday, putting the entire menu on the Halmar Friesen Racing entry, ensuring that every fan’s favorite dish will be displayed around the iconic brand’s home track of Texas Motor Speedway.
“After challenging fans to ‘Catch-a-Rita' at Daytona this season, our Chili’s Team Members served guests a record number of margaritas on National Margarita Day, so we took things a step further with Stewart and HFR,” said Chili’s Chief Marketing Officer George Felix. “After watching our menu lead the pack all night, we’re betting race fans will have a hard time deciding whether they want our juicy burgers, Crispy Chicken Crispers, or sizzling fajitas next time they visit Chili’s.”
Friesen will have a meet-and-greet opportunity throughout the week, as well, as he and the No. 52 Chili’s Toyota Tundra will appear at the Chili’s Roanoke, Texas, location (113 East
Highway 114 Roanoke, TX 76262), just five miles from the speedway.
The 40-year-old driver will be signing autographs from 5:00 PM to 6:00 PM CT, and 50 lucky fans will leave the restaurant with complimentary general admission tickets for the race on April 12.
