Search
Close this search box.

Partner

Hookit Ranks Hailie Deegan No. 1 Female Athlete in Sponsorship Value

share it
Facebook
Twitter
LinkedIn
Reddit
LONG POND, PENNSYLVANIA – JUNE 26: Hailie Deegan, driver of the #1 Toter Ford, enters her truck for the NASCAR Camping World Truck Series CRC Brakleen 150 at Pocono Raceway on June 26, 2021 in Long Pond, Pennsylvania. (Photo by Sean Gardner/Getty Images)

According to a new report from Hookit, NASCAR Camping World Truck Series driver Hailie Deegan has been ranked as the No. 1 female athlete in sponsorship value, so far in 2021, outranking household names from various sports, such as Naomi Osaka, Alisha Lehmann and Serena Williams.

Deegan’s “Sponsorship Value AAV (Adjusted Ad Value)” is listed at $1.5-million, almost three times higher than any other female athlete in motorsports and has largely been the result of a major influx of followers this year, gaining almost 700,000 new followers across all of her social media channels, which continues to push her closer to the five-million mark.

In fact, according to additional data from Hookit, Deegan is currently ranked 12th-place on the list of motorsports athletes, when it comes to social media following, holding an advantage on multi-time champions and international race winners like Jimmie Johnson, Valtteri Bottas and Kyle Busch, as well as 2020 NASCAR Cup Series Champion Chase Elliott.

About 60% of Deegan’s 4.9M social media followers come from video-based platform Tik Tok, which has seen exponential growth in the last couple of years, especially during the COVID-19 pandemic. It’s a platform that many in the sports industry – as well as the motorsports industry — have yet to utilize, giving Deegan an enormous advantage when it comes to her brand development.


You can read more about these rankings, as well as a complete breakdown of Hailie Deegan’s social media presence HERE

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

NCS_EL_ATL
Entry List: 2025 NCS Quaker State 400 at EchoPark Speedway
PW_NCS_Pocono_Practice_JohnHunterNemechek
LEGACY MOTOR CLUB Continues Progression with Double Top-15 at Pocono
Thomas Annunziata to drive the No. 07 Spire Motorsports truck in NASCAR Craftsman Truck Series race at Lime Rock Park
Thomas Annunziata to Compete in No. 07 Spire Entry at Lime Rock Park
PW_NCS_Pocono_Race_ChaseBriscoe2
Massive Fuel Save Clinches Chase Briscoe First Win of 2025
NASCAR reveals updated start time for The Great American Getaway 400 at Pocono Raceway following weather delay
Expected Green Flag Time for Delayed Cup Race at Pocono Set at 4:30 PM ET
Connor Zilisch wins the Explore the Pocono Mountains 250 in Dale Earnhardt Jr.'s first race as a NASCAR Xfinity Series crew chief
Connor Zilisch Scores Xfinity Win at Pocono in Dale Jr.'s Crew Chief Debut

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article