Spectrum is coming to the NASCAR Cup Series, signing a multi-year agreement with third-year driver Carson Hocevar and Spire Motorsports. The company will kick off its sponsorship by adorning the No. 77 Chevrolet in the 68th DAYTONA 500 on Sunday, February 15.
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,” said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum. “Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
A leading broadband connectivity company available to 58 million homes and small to large businesses across 41 states, Spectrum will serve as a 13-race primary sponsor for the organization in 2026 at tracks all across the United States.
One powerful connection.@CarsonHocevar and @GetSpectrum will team up throughout the 2026 season beginning in The Great American Race.
?: https://t.co/9LSDU3R1de pic.twitter.com/KI6aYlB0ua
— Spire Motorsports (@SpireMotorsport) February 10, 2026
“Spectrum is a blue-chip, iconic American brand that we know resonates with the NASCAR fan base,” said Spire Motorsports Co-Owner Jeff Dickerson. “This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
The partnership, interestingly enough, serves as a reunion of sorts, as growing up, Hocevar, a native of Portage, Michigan, had Spectrum logos adorning his racecars from a young age.
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,” said Hocevar. “It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.”
Following the season-opener at Daytona International Speedway, Spectrum will return the No. 77 Chevrolet Camaro ZL1 at Atlanta Motor Speedway (February 22), Bristol Motor Speedway (April 12), Texas Motor Speedway (May 3), Watkins Glen International (May 10), Naval Base Coronado (June 21), North Wilkesboro Speedway (July 19), Darlington Raceway (September 6), World Wide Technology Raceway (September 13), Las Vegas Motor Speedway (October 4), Charlotte Motor Speedway (October 11), Talladega Superspeedway (October 25), and Homestead-Miami Speedway (November 8).
The 68th DAYTONA 500 will be televised live on FOX on Sunday, February 15 at 2:30 PM ET. Motor Racing Network and SiriusXM NASCAR Radio Channel 90 will have radio broadcasts of the event, as well.
