Robinhood is expanding its relationship with multi-car NASCAR Cup Series operation 23XI Racing in 2026, through an increased presence with drivers Bubba Wallace and Corey Heim.
The company first joined forces with 23XI Racing, the boundary-pushing operation co-owned by future NASCAR Hall of Fame driver Denny Hamlin and NBA superstar Michael Jordan, last season as a primary sponsor for both the No. 23 (Wallace) and No. 67 (Heim) at NASCAR’s top level.
.@RobinhoodApp returns this season beginning with @CoreyHeim_ in the Daytona 500 and continuing with @BubbaWallace throughout the 2026 season. pic.twitter.com/4ZThRPEX5b
— 23XI Racing (@23XIRacing) January 27, 2026
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,” said Steve Quirk, Chief Brokerage Officer at Robinhood Markets. “NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI Racing team as they compete this season and bring the Robinhood brand to life on track.”
After finding success in the company’s maiden season of primary sponsorship in the NASCAR world, including a career-high sixth for 23XI Racing Development Driver Corey Heim at Bristol Motor Speedway in September, the financial services platform is back for more this coming season.
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot in the DAYTONA 500,” said Steve Lauletta, Team President of 23XI Racing. “Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI Racing can do.”
The enhanced partnership will begin with the season-opener for the NASCAR Cup Series at Daytona International Speedway, the DAYTONA 500, where Corey Heim will attempt to qualify for the event in a Robinhood-sponsored No. 67 Toyota Camry XSE.
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the DAYTONA 500,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
Heim will also compete in a Robinhood-branded Toyota Tundra TRD Pro for the second event of the NASCAR Craftsman Truck Series campaign at EchoPark Speedway in Atlanta, where he went to Victory Lane in 2022. Heim will be competing for TRICON Garage in that event, with an exact vehicle number unknown at this time.
Before Heim faces one of the biggest challenges of his young career in qualifying for the DAYTONA 500, Bubba Wallace will be taking Robinhood’s branding to Winston-Salem, North Carolina, to compete in the Cook Out Clash this weekend at Bowman Gray Stadium.
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI Racing,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
The 2026 NASCAR Cup Series campaign will begin with the Cook Out Clash at Bowman Gray Stadium on Sunday, February 1 at 8:00 PM. Coverage of the event will be on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
