RAM is charging back into the NASCAR Craftsman Truck Series in style.
In partnership with Thrill Sports Productions, RAM is launching Race For The Seat, a bold new reality competition series that gives 15 aspiring drivers the opportunity of a lifetime: to earn a spot in one of five RAM 1500 entries on the Kaulig Racing team for the 2026 NASCAR Craftsman Truck Series campaign.
Over a total of eight adrenaline-fueled episodes, contestants will be going head-to-head on iconic racetracks such as Virginia International Raceway and South Boston Speedway. The viewers will get an inside look at the lives of the drivers, their triumphs and setbacks, and the raw determination it takes to rise through the ranks of motorsports.
15 drivers. One spot on the @Kaulig_Trucks NASCAR CRAFTSMAN Truck Series Team.
It all goes down on @RamTrucks‘ Race For The Seat ?
[ #RaceForTheSeat | Premiering live on FOX | 1/25 @ 12pm ET/9am PT ] pic.twitter.com/hDy0QPVx2X
— RAM: Race for the Seat (@racefortheseat) January 9, 2026
“RAM is an iconic American brand, and I’m excited to partner up with them for their new reality series, Race for the Seat,” said Dana White, UFC CEO. “This reality show is all about finding up-and-coming drivers and giving them a massive platform. The best always rise to the top in this type of competition. We are going to find the next generation of superstars in the NASCAR Truck Series.”
The series premiere of ‘Race For The Seat’ will be broadcast on Sunday, January 25 at 12:00 PM ET on FOX. Then, new episodes of the reality competition will be shown on RAM’s official YouTube channel for the show from January 26 to February 4.
Over the course of the series, viewers will hear unfilitered, behind-the-scenes commentary from UFC CEO Dana White, RAM CEO Tim Kuniskis, and Kaulig Racing team owner Matt Kaulig — offering fans a rare look at the business, strategy, and heart of racing. In addition, special guest appearances will add drama both on and off the track.
“We promised RAM would approach NASCAR differently — and Race For The Seat is proof,” said Tim Kuniskis, CEO of RAM. “Many successful careers start with an opportunity, a lucky break — or in my case, a gold old-fashioned kick in the ass.”
“There’s no one better at building champions than Dana White, which puts this show ‘in the draft’ before it even begins. Among these competitors, talent is a given. What we’re looking for is heart, hustle, attitude, and an insane drive to succeed — someone who lives our ‘Last Tenth’ culture. When a driver rises from a field of 15, it’ll be their shot, their break — and knowing Dana, probably a few kicks — that lead to a life-changing moment by the time we get to Daytona,” Kuniskis added.
Kaulig Racing was announced last Summer as the anchor factory team for RAM’s return to the NASCAR Craftsman Truck Series in 2026. The team will field five full-time trucks and has already hired drivers Brenden Queen (No. 12), Daniel Dye (No. 10), and Justin Haley (No. 16). The No. 25 RAM 1500 will be used as a ‘Free Agent Truck’ and will feature a myriad of different drivers throughout the 25-race NASCAR Truck Series campaign.
“Race for the Seat is a great opportunity for the next generation of drivers to show what they’ve got,” said Matt Kaulig, Owner of Kaulig Racing. “Working with RAM to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn’t normally have. I can’t wait to see who earns the seat and joins us on the track.”
The first episode of the Race For The Seat reality series will air on Sunday, January 25
