Kyle Weatherman and DGM Racing have landed a two-race sponsorship from Crav’n Flavor, a leading grocery brand owned and exclusively available at regional retailers and wholesalers across the country, beginning Friday at Bristol Motor Speedway.
The brand’s black and orange colors will adorn the No. 91 Chevrolet Camaro, driven by Kyle Weatherman, at Kansas Speedway, in addition to Friday’s 300-lap contest at the 0.533-mile short track known as ‘The Last Great Coliseum’.
“I can’t tell you how honored I am to represent the Crav’n Flavor line of products and carry their colors on my No. 91 Chevrolet at back-to-back races,” said Kyle Weatherman. I sampled several Crav’n Flavor products last week and all I can say is if you haven’t tried them, you are absolutely missing out! The fact that I’m running the Crav’n Flavor scheme in the Food City 300 makes it that much sweeter.”
The partnership with DGM Racing and Kyle Weatherman is just one component to Crav’n Flavor’s jam-packed weekend, as the company will have a display in the Bristol Motor Speedway FanZone, allowing NASCAR fans to sample their variety of products.
Kevin Stafford, Vice President of Marketing for Food City, one of the member-owners of Topco Associates and the Crav’n Flavor brand said, “We know our Crav’n Flavor shoppers can’t wait to cheer on Kyle Weatherman and his team at Bristol and Kansas. We are excited to partner with them and bring some serious satisfaction and snacking on race day.”
Crav’n Flavor offers a huge selection of race-day snacks, ranging from crackers like Crav’n Flavor Cheese Crisps, their signature line of Crav’n Flavor kettle-cooked chips, and sweet treats like their Crav’n Flavor fudgy-covered cookies. All of these options are available at local grocery stores.
The NASCAR Xfinity Series Food City 300 at Bristol Motor Speedway will take place Friday, September 20 at 7:30 PM ET. For the first time ever, the event will be live on The CW Network, as well as its traditional locations on PRN and SiriusXM NASCAR Radio.
